Deloitte & Touche USA LLP recently launched the first-ever Deloitte Film Festival. The employee-generated content that flowed from Festival was designed to bolster the accounting and consulting firm's Gen Y recruiting activities and drive workforce engagement.

What made this effort different from some of those by other firms?

• All of Deloitte's personnel were encouraged to participate. Over 370 short films were submitted by teams of Deloitte personnel with each team being made up of one to seven individuals.


• The videos were first posted on an internal YouTube-like intranet site where they were viewed and ranked by fellow Deloitte employees.


• The best will be integrated into their campus recruiting programs.


• Deloitte planned to buy production equipment for 250 teams but ended up buying it for 350 teams. The equipment will be donated to non-profit organizations, including FilmAid International.


• Most importantly, each video offers a candid and unfiltered view of Deloitte's culture of inclusion, leading edge talent and innovative workplace. Did someone say, "transparency?"