Twitter is a unique social media tool. It isn't like Facebook or even blogs where you're writing for the benefit of people who come to your page or actually are seeking out your opinions.

Twitter has followers but the nature of the service is that only those with very, very few followers can even hope to read everything that you've written. So it is much more akin to radio than it is a newspaper in that what you write is broadcast and essentially gone forever immediately. As a result, you want to write interest tweets often, include links to your site and others, and then wait for the magic to happen. The magic comes when your followers see your tweets, like them, and share them with their friends. That attracts more followers and more re-tweets. And the more re-tweets you get, the more clicks from Twitter and more SEO love you get.

Twitter has grown from virtually nothing as far as a source of traffic for us to one of our top sources of traffic. Two of my blog articles this week alone generated some 250 new links to our site and the Googles of the world love links. So forget about having a conversation. Those with the most followers don't even try because the understand that Twitter is a much better vehicle for speaking than listening. I trust that my 23,000+ followers agree.