If a tree falls in a forest and there's no one there to hear it, does it make a sound? To those of us who are active on Twitter, Facebook, LinkedIn, blogs, and other social media sites, a question that we will often ask ourselves is whether anyone is actually listening to the few nuggets of wisdom that occasionally spill out of our fingertips and onto our keyboards. And with so much competition for attention out there, how can we get our messages in front of the people that we most care about -- those with whom we're already doing business but with whom we want to do more?

One answer to this dilemma is to include links to your Twitter, Facebook, LinkedIn, blogs, and other social media sites in every email that you send out so that the people with whom you're already working with will regularly be reminded where and how they can find your tweets, updates, blog articles, etc. But short of including some nasty, "read my blog" and then linking to your main page, how do you remind them in a way that will entice them to click to read your content yet also not steal the thunder from the body of your email? The solution that I use is WiseStamp.