One Speaker and Exhibitor's Impression of OnRec / Kennedy Information 2009 Fall Conference
I had the good fortune of attending the OnRec / Kennedy Information recruiting conference in Chicago this week. I was both a panelist on a session about how employers can use mobile marketing for recruiting and CollegeRecruiter.com had a booth in the exhibit room.
The session was well attended and seemed to be well received by the attendees. Most had little to no experience with cell phone text messaging, keyword advertising, mobile web sites, or any other components of mobile marketing. Virtually all, however, seemed to realize that the future of on-line recruiting will be on web-enabled mobile phones.
My experience as an exhibitor was mixed. I attended the show with Caddy Rowland, our director of sales for employment marketing. Only a handful of large employers visited our booth and several of them were already clients. We love when current clients visit us as it provides them and us with a wonderful opportunity to share information. New clients are also wanted by exhibitors and that's where the show was quite disappointing. There were only a couple of potentially large clients who visited our booth. We had thought we'd meet with a dozen or two.
On the other hand, there were a large number of existing and potential partners at the show so I was kept busy and should be able to leverage the show quite well by enhancing some existing partnerships and creating new ones.
So, will we exhibit again next year? Almost certainly. Do we expect and hope to do more business next year? Also almost certainly.
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