Many newcomers and even some veterans to Twitter find the process of deciding who to follow to be very confusing. The Twitter home page, for example, has a prominent search engine but strongly implies that you search for content rather than people. I believe that both are important. In fact, I prefer to follow people who discuss content which is relevant to me. So how do you decide who to follow if you know the content but then get thousands and perhaps tens of thousands of matches back?

Perhaps the easiest way of adding up to 100 highly relevant people in a flash is a free service from TweepML. You can create lists of people ("tweeple") of your own or, as most probably do, run a keyword search or two to find lists which someone else has already created. You then review the lists of the people, uncheck those who don't seem relevant to your interests, and log into your Twitter account near the bottom of the screen.

At that point, the coolest thing happens. The screen will show you that those people are being added to your Twitter account so you'll now be following them. In just a few minutes, for example, you can follow 100 of the top recruiting experts on Twitter. Very slick.