Success Stories for Targeted Email Campaigns for Employment Advertising Clients
I love success. Who doesn't? We're often asked by potential clients for testimonials from satisfied clients and those are fine, but I find actual success stories to be more compelling because they provide the context that testimonials lack.
I asked Caddy Rowland, our director of sales for employment marketing, to assemble a few success stories for targeted email campaigns they've worked on for our clients. I wasn't terribly surprised when she and her account manager, Lisa Colbert, came up with three very representative yet great success stories:
1. Healthcare Client
Background: A localized children's hospital internationally known for its work in finding cures for children's diseases.
The Situation: This company frequently wants to target students in all class years, plus recent grad up to 24 months attending specified schools. They needed to drill down specifically to those majoring in biologist or chemist degrees.
The Challenge: The client wanted to send the campaign as quickly as possible to their select target. The target was difficult to populate.
The Solution: After obtaining the select target count we decided to include an expanded nationwide count of the target area and majors. The client decided to stay within their specific schools and not use the nationwide target. We were able to send this email within a few days to the specific target.
The Benefits: The client was able to find the exact candidates they were looking for and, as a result, has sent the same email campaign a couple of months later with CollegeRecruiter.com and pre-purchased email credits for future use.
Average Click Through Rate: 9.19%
Average Open Rate: 15.00%
2. Outsourcing Client
Background: A global management consulting, technology services and outsourcing company.
The Situation: This company frequently works with clients who wish to target college students or recent grads with specific majors to take the pulse on who is interested in those respective fields. They need to drill down by specific majors and graduation dates.
The Challenge: The client wanted to send the campaign as a survey anonymously.
The Solution: After verifying that the client did not violate our rules of promoting alcohol, gambling, tobacco or pornography, we were able to drill down according to their parameters and send this email keeping the client anonymous. The targeted recipients were led through a group of questions of which if they did not answer according to the clients predetermined needs, the survey stopped. Those who fit their profile throughout the completion of the survey were given a gift card to a major online store.
The Benefits: The client was able to find the exact candidates they were looking for and, as a result, as done several other campaigns with CollegeRecruiter.com.
Average Click Through Rate: 13.05%
Average Open Rate: 12.69%
3. Government Agency Client
Background: A U.S. federal government agency.
The Situation: This organization frequently wants to target recent grads and grads with work experience living in a specific designated market area for U.S. federal government open positions. They need to drill down by specific majors and graduation dates to fill candidate pool quickly.
The Challenge: The client wanted to send the campaign as quickly as possible to their select target. The target was difficult to populate.
The Solution: After working with the client to expand the target area and majors, we were able to drill down according to their parameters. Once we drilled down, we were able to send this email within a few days to the specific target.
The Benefits: The client was able to find the exact candidates they were looking for and, as a result, has pre-purchased email credits to use for several other campaigns with CollegeRecruiter.com.
Average Click Through Rate: 14.12%
Average Open Rate: 11.90%
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