72% of Orgs Not Using Social Media for Recruiting
Think that blogs, Facebook, MySpace, Twitter, and other social media are all the rage these days? You'd never know it by looking at how hiring managers and human resource professionals are doing their jobs.
SmartBlog on Workforce recently polled its readers and found that a whopping 72 percent were not using social media as part of their recruiting efforts. Even given that only 75 percent of Americans can place Canada on a map of North America, that 72 percent is really astounding to me. Well, both are astounding to me but I digressed and am trying to pull myself back to some degree of relevancy.
What is really troubling about these numbers is that if you asked the 72 percent who aren't using social media what their biggest recruiting challenges are, you'd probably find that most would answer finding enough qualified candidates. Yet they're likely also spending almost all of their efforts on their own web site, ignoring the atrocious problems that their applicant tracking system causes with making it easy for highly qualified candidates to apply and then actually tracking the source of those candidates, and wondering why they can't find enough good candidates on the job boards anymore. The answer is that the best candidates spend little to no time on job boards posting resumes or applying to jobs.
At CollegeRecruiter.com, we know that the best approach to reach the college students and recent graduate demographic isn't through resume searching (we don't even offer it anymore) or job postings (they're okay but not great). Instead, we recommend more innovative tools such as targeted emails and cell phone text messaging. And we're big supporters of using social media to reach and engage candidates. So employers: get with it by getting into the bucket with the 28 percent of employers who are using social media as part of their recruiting strategy.
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