Why You Need to Wow Your Candidates
Just about everyone has heard the expression, "Actions speak louder than words." But how about, "People may forget what you say, people may forget what you do, but they will never forget how you made them feel." That quote, from David Eckoff on the High Velocity Radio Show, is profound.
Think about it for a while. Can you recall the words that were spoken or written to you during your job interviews and related interactions with prospective employers? Those who can typically remember only a very small percentage of the words. But we almost all remember how we felt during the process. And unfortunately, the way that we were made to feel generally wasn't very good.
If your organization wants to recruit and retain the best employees, then it needs to achieve for all of your candidates a feeling toward your organization that is so good that they will remember your organization forever for all the right reasons and share those feelings with their family, friends, and others.
Todd Schnick of the Customer Collective recommends that every member of your organization ask themselves a handful of questions each day to help ensure that the feelings they are leaving with their customers are positive and memorable. With a little paraphrasing, the same questions apply to everyone in your organization who interacts with candidates in any way:
- What are you doing - with every decision and action - to make your candidates have a wow experience?
- What was it about their experience with you that was and is memorable? Do you know what you want to your candidates to feel?
- Will they tell people in their circle about you?
- And if so, what will be the story they talk about?
- Are your employees EMPOWERED to make the candidate experience one to remember?
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