Track Your Mobile Marketing Campaigns
This is the sixth in a seven part series. To read the series from the beginning, start with the first article on Mobile Marketing for Recruiters.
Too many recruiters and other marketers spend an incredible amount of time, energy, money, and other resources deciding what media to purchase to promote their opportunities and then send out their messages but fail to properly track the results. Sticking a drop-down "how did you hear about us" onto your site is not tracking properly as well over 80 percent of self-reported responses to such questions are inaccurate.
There are a number of ways to properly track your mobile marketing recruitment marketing campaign. You'll want to know how many messages were delivered to the gateway, how many of those were delivered to the mobile devices, the number of responses, and the results of those responses. So although it is nice to know that your text messaging campaign to 20,000 was delivered on-time, it is nicer to know that 19,544 of them were opened, 2,201 clicked through to your web site, 875 applied, and you hired 124 of them.
If you don't know the results of your ad campaigns, you don't know which ones worked and worked the best. And if you don't know that, then you can't know where to properly allocate your future resources. Those who don't know history are bound to repeat it.
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