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Reason number 4,087 why I love Google

How many organizations truly understand why it is critical in this information age to be open, transparent, and honest? And how many of those actually practice it? If you're in doubt about what it means, read the blog article just posted by Urs Hoelzle, SVP of Operations for Google.

The article admits and describes a serious mistake made by Google. It tells you that the problem has been fixed and that they're confident that it won't recur. Does admitting a mistake make your customers mistrust you? Not anymore. In today's information age, admitting your errors and explaining what you'll do to fix them makes you trusted. Google gets that. Does your organization?

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