Gen Y Talks About Their Place in Today's Workforce
Brill Street + Company recently conducted a study that asked Generation Y workers about their place in todays workforce. The conversation focused largely on technology and new media as respondents discussed the marketing power of social networks, the amount of time they spend online, and how employers often limit the use of new media tools that could help make a company more relevant.
"The power of this generation in corporate America cannot be underestimated," said Brandi Blades, VP of Marketing for Brill Street. "Our study provides valuable insights into the way Gen Y works."
Brill Street CEO Joe Dwyer remarked, "When new minds utilize new technology, brands and businesses grow. With the proper tools and a relevant corporate culture, Gen Y can make the difference between a ho-hum brand with average sales to one with extraordinary market share." Dwyer added that "surveys like this one give employers a sense of how to harness the power of the fresh talent pool."
I had the pleasure of Brandi at the Campus Recruiting Forum yesterday in Chicago. Employers should put them on their short list when searching for a talent acquisition agency that specializes in connecting emerging Gen Y talent and employers across all industries.
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