Cell Phone Text Messaging Preferred Over Email : CollegeRecruiter.com Blog

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There is little doubt that today's college students and recent graduates use email for communication. They use it a lot and they use it well. A recent study by eROI indicated that two-thirds of students check email at least once a day and 55 percent of those check email more than three times a day.

But students and recent graduates don't prefer to use email when offered a choice between email and cell phone text messaging (SMS). According to the study, the preferred means of communication are:

Text messaging (37%)
Email on a computer (26%)
Social networking IM (15%)
Instant messaging (11%)
Social networking email (11%)
Email on a mobile device (12%)

So how do you reach efficiently and effectively reach today's students and recent graduates about your opportunity? Multiple times and through a variety of channels. Look at any organization which is successful in marketing its products, services, careers, or other opportunities. They don't expect one ad to produce all of the results. They don't expect all of the results to come in through TV, radio, print, job board, or any other medium. They run multiple ads through multiple forms of media. If you want to be successful in your efforts, follow their lead.

Tip of the Hat: Art Koff at RetiredBrains.com for bringing this study to my attention.

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Cell Phone Text Messaging Preferred Over Email

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