On Thursday, January 15th, I delivered a webinar on how employers can and should use cell phone text messaging and other types of mobile marketing to help them hire college students and recent graduates.

Since the days of the AOL, "You've Got Mail," savvy recruiters have utilized email technology to reach current and prospective employees. But is email a dinosaur? Take a look at what Barack Obama's campaign did to recruit their target audience-- and recruit voters. They had a dedicated page for mobile content with wallpapers, ringtones and even an SMS alert service that tells you about local events, updates, and other tidbits to keep you involved and immersed in Obama. Can you do the same for your company through the utilization of mobile technology? Your workforce is global, virtual and tech savvy-- shouldn't your human capital department reflect these trends? Join us to learn the latest, and the future of, mobile technology. We'll decipher the terminology, the costs, and the potential benefits. We'll learn how a little knowledge can keep your company ahead of the curve-- and attract and retain the best and the brightest in the talent wars.

If you missed the presentation or want to watch it again, you can do so here: