Through such techniques as social networking and mobile marketing, he won about two-thirds of the vote of Millennials and Hispanics. In hindsight, many would regard his support amongst African-Americans as a given but remember that it wasn't always so. It wasn't until he upset Clinton in the Iowa primary that he garnered any significant support amongst the African-American communities and even then that support came slowly.

Obama's campaigns built out a far more sophisticated mobile marketing strategy than did any of his competitors. He had a mobile web site, send photos and videos via multimedia messaging service (MMS), and wove into the fabric of his campaign cell phone text messaging (SMS) both from his campaign and between his supporters. So it shouldn't be any surprise that President Obama has continued to employ mobile marketing in his efforts to mobilize his supporters. The latest example? Just before his inauguration he deployed a cell phone text message to hundreds of thousands of supporters to call them for national service.

Change is definitely coming to the federal executive branch. Other organizations, both large and small, are sure to follow the lead. Mobile marketing is still cutting edge, but no longer out of the mainstream. Is your organization using mobile marketing? If not, what are you waiting for?