e-Strategy Blog
I delivered a webinar today for Human Capital Institute today on how employers can and should use mobile marketing, including cell phone text messaging, to reach today's college students and recent graduates. To help illustrate why and how employers should be using this fabulous new tool, I looked at the awesome mobile marketing strategy employed by Barack Obama's campaign. About 800 people paid to attend so the interest level was certainly there.
But not everything was peaches and cream. I neglected to attribute some of the content to a blog written by David Erickson, the director of e-strategy for Tunheim Partners, a strategic communications company. David wrote a series of brilliant blog articles about Obama's use of mobile marketing, including http://e-strategyblog.com/2008/08/texting-the-vp-barack-obamas-mobile-marketing-effort/ and http://e-strategyblog.com/2008/12/obamas-microtargeting-campaign.
If you want to learn more about mobile marketing then run, don't walk, over to David's blog.
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