Maybe part of the problem is that Careerbuilder's strategy seems to be to charge its employer clients at least $15,000 to build a Fan Page for them and then to drop onto those Fan Pages big "built by Careerbuilder logos" and the a feed of the employer's job postings linked not to the employer's web site but to the postings on Careerbuilder. So Careerbuilder's clients are, effect, paying $15,000 to drive their candidates to Careerbuilder with no guarantee that those candidates will apply to jobs from the employer rather than jobs being advertised on Careerbuilder by other employers.

In the spirit of transparency, let me point out that CollegeRecruiter.com is also building Facebook Recruiting Fan Pages for its clients and that some of those clients have chosen to have us include job postings on their Fan Pages that would drive the candidates to CollegeRecruiter.com. But I'm not being hypocritical in my critique of Careerbuilder's product. We aren't dropping "built by CollegeRecruiter.com" logos onto our client's pages. And we aren't requiring our client's job postings to link to their postings on CollegeRecruiter.com.

The reason that some of our clients are choosing to have the job postings on their Facebook Recruiting Fan Pages link to their postings on CollegeRecruiter.com is that the applicant tracking systems (ATS) used by those employers typically don't the RSS or other such technology built-in which would allow the postings to automatically appear and stay current on their Facebook page but CollegeRecruiter.com and most other premium job boards do. Until the ATS companies start including RSS feeds as a standard feature, employers who want their postings on Facebook or other sites will likely need to continue to drive those candidates to Careerbuilder, CollegeRecruiter.com, or other premium job boards.