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Kennedy Information Surprisingly Successful for Exhibitors

I just returned from the Kennedy Information 2008 annual conference in sunny Orlando. Perhaps it was the very pleasant weather or something in the water, but all of the doom-and-gloom in the economy didn't seem to have much of an impact on the vendors who exhibited at this year's conference.

We had our first booth there ever and plan to return next year. We weren't overwhelmed by the business that we generated but were quite pleased. We were able to get some valuable face time with some clients, have a private dinner with a large client that should become much larger, and meet with 15 to 20 potential clients. We also had the pleasure of speaking with dozens of representatives from other organizations whose hiring needs are not a good fit for our college job board and that's fine as you never know when the people that we met on Monday or Tuesday may change places of employment and then be in a position where we can help them with their staffing needs. Or they may stay with their current organizations and those organizations may change and start to hire college students for internships or recent graduates for entry level jobs.

Mike Palmquist, one of our national account executives, and I represented CollegeRecruiter.com at the conference. We took an informal poll of many of the exhibitors and their experiences seemed to be pretty consistent with ours. Many reported having had more success at some shows but much less success at many. We didn't talk with any exhibitors who were very unhappy but a couple indicated that they expected that they would have more traffic to their booths.

On a personal level, I had a lot of fun moderating a panel on Monday about ethics in recruiting. Panelists were Susan Burns of Talent Synchronicity, Kevin Wheeler of Global Learning Resources, Dennis Smith of WirelessJobs.com, and Steve Lowisz of Qualigence.

I also had a lot of fun doing a presentation on Tuesday about the future of on-line job boards. What made them so much fun? The attendees. They were great. Really interactive. Asked lots and lots of really great questions. The more interactive an audience, the better. They learn more and so do I.

Kudos to Kennedy Info!!

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