A week ago, Mike Palmquist and I hosted a free webinar for hundreds of recruiters and other staffing professionals on the best practices for employers using cell phone text messaging (SMS) to recruit college students. Although the technology for using SMS is there today and is successfully being used by many of our clients and other organizations, the technology for getting a good audio recording of the webinar wasn't quite there. It isn't terrible but definitely could have been a lot better. Want to see what I mean? Click on the video at the bottom of this blog entry.

October's webinar is on the Best Practices for Boosting Your Brand On-Campus Through the Use of Targeted Email Campaigns. The webinar is scheduled for Thursday, October 23, 2008 at 2:30-3:30pm EDT / 1:30-2:30pm CDT / 12:30-1:30pm MDT / 11:30am-12:30pm PDT. As was the case with our SMS webinar, we'll spend some of the hour providing some strategic reasons to use opt-in (permission-based) email marketing to recruit college students but much of the hour will be spent in the trenches discussing specific campaigns and pointing out reasons why the employers that deployed those campaigns were successful in boosting their brand on-campus. Stronger brands allow employers to make more effective use of their limited recruitment advertising dollars. At the end of the hour, you'll know why you should use email marketing to brand your organization on-campus and how to make that happen.