I had a very interesting conversation today with a corporate recruiter who wanted to connect with me so that we could compare our thoughts on some of the new tools available to recruiters such as social media and mobile marketing. Our social media discussions were primarily about blogging, Facebook and Twitter and how to integrate those with each other so they work together and support each other. Our mobile marketing conversation was all about how employers can and should use cell phone text messaging (SMS) to help them recruit candidates.

The recruiter made a lot of very good points about a lot of issues, but one that I wasn't happy to hear but glad that I did was that even though he is a fan of CollegeRecruiter.com and knew that we offered the leading mobile marketing product for recruiters, he had a lot of difficulty finding it on our site. I say (write?) that I wasn't happy to hear it but glad that I did because that kind of feedback is invaluable.

We re-launched our site five months ago with an almost entirely new back-end (database, software, etc.) and a brand new front-end (the look-and-feel). Our traffic increased and complaints decreased. Almost all of the feedback we have received to-date has been positive. Until now. His critique was spot on. It is too hard for our employer clients to find product and pricing information on our site. But that's going to change. Real fast. I promise.