Do Your Employees Love You?
Imagine that you're considering a home remodel and are looking for an architect or designer to help you with the plans and perhaps also the construction. How would you find and choose that design / build residential remodeling firm? If you're like most, you'd talk with your neighbors, friends, and family and also go to search engines such as Google. But either way you're likely going to end up reviewing the remodeling firm's web site to learn more about them. Before they even know you exist, you'll likely know a lot about the projects they've completed and markets they serve.
When you're at the remodeling firm's web site, what would you want to see? Probably testimonials. Lots of them. Lots of quotes from happy clients. Lots of photos. Lots of success stories.
Now imagine that you're a job seeker and are looking for a new job. How would you do so? Probably in a very similar way. You'd talk with neighbors, friends, family, and go on-line. You'd go to the employer's web site and you'd know a lot more about them before they even know you exist. And if you're a highly qualified candidate with lots of options, why would you choose to apply to one employer versus another? Not because you're qualified and need a paycheck. Remember, you're highly qualified with lots of options. You'd choose to apply to one employer versus another because of their people.
Okay, so the people with whom you'll be working are important. How can an employer's site communicate that to you? A great way is through the use of, you got it, testimonials. Lots of them. Lots of quotes from happy employees. Lots of photos. Lots of success stories.
All employer web sites should have the testimonials. Few do and fewer do them well.
Leave a comment