CampusBlvd Sells SEO Benefits to Employers
Interesting blog article by Recruiter Guy a/k/a Christopher Hoyt about ways that employers can better engage with today's college students. Christopher identified some traditional routes such as job fairs and college job boards but then spent most of the blog writing about some non-traditional routes.
Two of the non-traditional routes he highlighted are CampusAve and CampusBlvd. Both are quite interesting. CampusAve is a network of classified advertising opportunities on college newspaper and local web sites. Go to any of their partner sites and you'll see classified listings for housing, items for sale, and jobs. So if you're only willing to consider candidates from a small number of specific schools, CampusAve may be a good option.
More unusual and therefore more interesting to me is CampusBlvd. Employers are starting to catch onto the value of search engine optimization and this is a site which is designed to give a big boost to your SEO. One of the most important factors that Google and other search engines look at when determining how highly they should rank your site's pages is the number of links from other sites to your pages and the quality of those links. A link from a new, low traffic site is not worth as much as a link from a well established, high traffic site. But how do you get those quality sites to link to you? One way is to buy the links and CampusBlvd's business is to sell you those links.
I've said it before and I'll say it again. Savvy marketers, and that includes human resource professionals, should not put all of their marketing eggs into one basket. If you engage in college recruiting, don't just go on-campus for interviews. Also post jobs on sites like CollegeRecruiter.com, send targeted emails, send targeted cell phone text messages, engage in search engine marketing by buying keywords from Google and other search engines, and work on your search engine optimization by making your site as search engine friendly as possible and increasing the number of quality of links to your pages from other sites.
I'd highly recommend reading Google guidelines before engaging in buying links.
Engaging in link buying or selling is more trouble than benefit.
Thanks for the reference. There are definitely many more options available to savvy recruiters and marketers today than there were just a few years ago.
With job boards rapidly losing market share, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) options are something NOT to be ignored.