RSM McGladrey Joins the Blogosphere
RSM McGladrey, one of the nation's top accounting firms, is fortunate to have a number of highly skilled recruiters who understand that recruiting is about selling and therefore marketing their opportunities is critical to their ability to hire the best available talent. Yes, efficiency is important but efficiency at the cost of effectiveness is not a good idea as you end up with cheap hires who tend to be poorly qualified and therefore productivity suffers.
So what do new tricks has RSM McGladrey pulled out of its hat? Well, Ben Gotkin, national director of experienced-hire recruiting, just announced that they've joined the recruiting blogosphere with Success starts here: Your view into what it's like to work at RSM McGladrey | McGladrey and Pullen.
According to Ben, Success starts here will pull back the top layer and provide a deep view into RSM's culture, people, and career opportunities. It will enable them to promote relevant company news and events, offer tips to job seekers, highlight specific location and local community service events, and provide a personal approach to their recruiting process. It will incorporate multimedia along with text and pictures and provide RSM with the ability to update content on a regular basis. Ultimately, Success starts here will serve as a destination for candidates (primarily at the campus through manager level) who are currently involved in RSM's recruiting process and for those who are being courted for future opportunities with their firm.
Another benefit to RSM that Ben didn't mention in his email to me is that it will make RSM's highly qualified recruiters even better. In order to regularly write a successful blog, you need to keep current with news and trends in your niche. Those who write for RSM about college recruiting, for example, are going to need to stay very current with the latest happenings and trends in the world of college recruiting. So in addition to the RSM bloggers educating the readers of the blog, the RSM bloggers will also educate themselves.
RSM is one of a very small number of employers which has given permission to its employees to blog. It is one of an even smaller number which has encouraged the blogging. Think about the powerful message that RSM is sending to its bloggers, other employees, and candidates. "We trust you." How many employees can honestly say that their employer trusts them? As of today, one more.
Welcome!!
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