Late June and July are great seasons for college job boards to connect with their largest employer clients and help them plan and budget for the upcoming college hiring year. One of the big changes that I've noticed this year is that, finally, only a minority of the employers with which we've been talking regard job postings as being cutting edge.

The bulk of the larger employers with which we've been speaking correctly believe that job postings are efficient and effective but if they need to hire dozens, hundreds, or even thousands then a handful of job postings will help but not nearly enough. To get the people they need, these employers are embracing our two biggest products by revenue: targeted email campaigns and cell phone text messaging. I've also been watching with pleasure as many of these same employers embrace products offered by other organizations such as recruitment videos, podcasts, video interviewing, and more.

We're moving into a brave new world here, folks. Some employers will make great use of these new opportunities and thrive. Others will stumble and get hurt. Those who stick to their old ways will fail.