Sponsored = Premium = More= Happier
One of the nice features that our new job board software has is the ability for us to run some or all of a client's jobs as "sponsored" jobs. Have a look at this screen capture (click on it to enlarge the image) so you'll have a good idea as to what the new search results look like:
As the above screen capture indicates, sponsored jobs run in the premium position at the top of the search results, resulting in more applications than if the job ran further down the page or even on page two, three, etc. of the results. And more applications means happier clients.
One of the issues that we'll play with over the coming days and weeks is how many jobs to display as sponsored. We've run a number of test searches and the overwhelming number of searches right now are coming up with zero to two sponsored jobs. That seems about right to me but what if of the 10 results per page we were to have five sponsored results? Eight? All ten?
Is there an optimal number for how many sponsored results appear per page?

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