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Later today I speak about how employers can destroy their brand by incorrect using Facebook, MySpace, and other social networking sites. Today's presentation is at the University of New Orleans for the annual conference of the Louisiana Association of Colleges and Employers.

One of the interesting things that I've been encountering these past few months about this topic is that the vast majority of employers still have no presence on Facebook and no strategy for incorporating it into their recruiting strategy even though it is far and away the highest traffic site used by Gen Y. But for those employers who are starting to use Facebook, the consensus is that it is not a place to source but instead to network. Makes sense, doesn't it? A social networking site should be used for networking, not directly for hiring.