Is There More Money in Death Than Jobs?
Monster founder Jeff Taylor just announced that he's spinning off the obituary classifieds section of Eons, his social networking site for Baby Boomers. The obituary site, Tribute, is intended to aggregate obituary listings placed by funeral homes much like Monster was one of the first job boards to aggregate job listings placed by employers.
I had the pleasure of briefly meeting Jeff at a recent International Association of Employment Web Sites conference. He sat on a panel and was a vocal participant in a number of issues where his experience and advice was invaluable to many members in the room. Other than some warm fuzzies, it is unlikely that he got nearly as much out of the meeting as most of the other attendees but he didn't seem to mind. If Jeff's new venture is half as successful as the industry that Monster helped spawn then this is yet another blow to the viability of newspapers.
In an article that Marty Graham has written about the new Tributes.com site. He says "the site comes as the funeral industry is learning to target the public's desire to grieve online for the dearly departed..." My husband and I created a website that very much is a link to this topic... a site nothing like it in the market... one that truly does capture what the public is looking for in this space.
My Eternal Journal™ can be used as a virtual scrapbook -- a place for family history, stories, poetry, and recipes.
Thank you.
Founder and creator www.MyEternalJournal.com