Does Buzz Sell?
Way back in the dot com era the talk in corporate boardrooms often centered on creating buzz as the solution to any business problem:
- Revenues of $1,000 and expenses of $1,000,000 per month? Solution: more buzz!
- Burn rate of $250,000 per month and $1.25 million left in the bank? Solution: more buzz!
- Crappy product and mass exodus of customers? Solution: more buzz!
You would think that we would have left those days behind us but apparently some dot coms have not. Our friends at the very good site, Careerbuilder, recently posted, hid, re-posted, and hid again a raunchy video that, well, seems to have created for the sole purpose of creating buzz.
What I just can't understand is how an organization owned by newspapers thinks that proclaiming that having sex with co-workers is okay and that the staff at Careerbuilder are doing great things for their clients because they're sleeping with everyone under the sun. I know that promiscuity was cool but then Reagan became President. Heck, Al Gore created the Internet 14 years after that so how could anyone at Careerbuilder possibly have thought that it would be a good idea to seriously consider let alone approve let alone produce let alone distribute a video that makes light of infidelity and promiscuity?
Maybe buzz?
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