Small Accounting Firm Uses YouTube and Facebook to Recruit Interns
Dauby O'Connor & Zeleski, LLC (DO&Z) is a small Indianapolis-based accounting firm that specializes in real estate. Conventional wisdom might indicate that a small firm like this wouldn't have the resources to recruit interns other than locally but the reality is that this firm is doing some great guerrilla marketing.
DO&Z has a Facebook page (although not much appears to have been done with it yet) and a video on YouTube that gently pokes fun at the menial work that a lot of interns do for big accounting firms while pointing out that DO&Z interns do meaningful, challenging work from day one.
Kudos to DO&Z for understanding that you don't need to spend big bucks on recruitment advertising campaigns in order to get the word out. In fact, spending big bucks on an ad campaign would hurt them more than it would help them because they can't possibly win the budgetary battle against the big accounting firms. But DO&Z and smaller firms like them can win the message battle by emphasizing their selling points like real, meaningful work from day one.
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