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Naked Teacher Photos - Who Cares if We're #1?

I was trolling through our web site traffic reports yesterday when I noticed sometime weird. Actually, very weird. We get a lot of traffic from Google and other search engines for short tail keyword phrases such as entry level jobs and internships so seeing traffic from candidates searching for long tail phrases such as entry level jobs for engineers or accounting internships isn't much of a surprise.

But what was a surprise was to see that over the past year we've had thousands of clicks for the keyword phrase naked teacher photos. If we were running a porn site that would be great news. But a college job board? Not so much. Traffic from people who are obviously not thinking about their careers isn't terribly helpful. I suspect that the visitors didn't do us or our clients any harm, but it was an interesting reminder that the value of one visitor is often quite different than the value of another visitor. A lot of traffic can be great, but only if that traffic is qualified by being interesting in the product or service that you're offering.

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