Adidas Gives Away Webcams to Interviewees
A tip of the hat to John Sumser of Recruiting.com and Dan Kurt of CareerCam for letting me know about an innovative recruiting program recently implemented by Steve Fogarty's team at Adidas.
Rather than flying a candidate to their corporate office in Portland, Oregon at a cost of about $1,000 a trip plus a couple of days for the candidate and the hiring managers, Adidas instead gives to the short listed interviewees an Adidas-branded web cam and tells the candidates to keep the web cam whether they're hired or not. Candidates are then interviewed in real-time through the CareerCam system.
The result? Faster turnaround for both interviewee and interviewers and I have to believe that Adidas is much more likely to therefore land the best possible hires and build significant good will amongst the candidates who were not hired yet remain in their talent pipeline.
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