OnRec Recognizes CollegeRecruiter.com as Pioneer
Paula Santonocito recently wrote an article for OnRec in which she looked back at pivotal events which occurred in on-line recruitment in 2007 and also looked forward to what we may expect in 2008. It was nice to receive such positive recognition from Paula and OnRec about our efforts to make high quality employer-generated recruitment videos easily available to the candidates who use CollegeRecruiter.com to find internships or entry level jobs.
Paula's article highlighted the recruitment videos that we've added as a result of our partnership with CareerTV. Here's the relevant section of the article:
Increased use of videoLights. Camera. Action. Employers have become filmmakers, creating videos to further the recruitment process.
The video trend was originally focused on candidates, as video resumes debuted on the small screen. Now, concerns by employers about possible legal ramifications, as well as the time required to view video resumes, have led to a shift in the use of technology.
Employer videos, while not yet ubiquitous, can already be found at several corporate careers sites, at websites like CareerTV, and at a number of job sites.
“Employer recruitment videos bring alive for the candidate what it is like to work for the employer and who the candidate will be working with,” says Steven Rothberg, President and Founder of CollegeRecruiter.com, a leading career site used by college students and recent graduates searching for internships and career opportunities that recently entered into a partnership with CareerTV in order to bring employer videos to its job-seeker audience.
Videos provide more information, and it’s the kind of information that influences candidate decisions, according to Rothberg.
“Candidates tend to eliminate employment opportunities using objective criteria such as whether they’re qualified for a job, the location of the job, its compensation, etc. But they choose to pursue employment opportunities based on subjective criteria such as culture, people, and management style. It is very difficult to accurately convey those types of subjective criteria in a job posting ad but very easy to convey them in a recruitment video,” he explains.
For employers seeking younger workers, videos can be especially effective.
“I do believe that videos resonate with all jobseekers but especially the Millennials to which CollegeRecruiter.com is targeted as they’re the ones who are the most comfortable with technology and therefore most use job boards such as CollegeRecruiter.com, video sharing sites such as YouTube, social networking sites such as Facebook, and even employer web sites,” Rothberg says.
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