SMS (Cell Phone Text Messaging) Success Stories
What goes from zero to number two in a year? If you guessed the Dallas Cowboys then you've got a good imagination but you're way off base. No, what goes from zero to number two in a year is our targeted SMS (cell phone text messaging) campaign product because a year ago we did virtually zero dollars in sales with it and it will close 2007 as our number two product behind targeted email campaigns.
One of the most frequent questions that we get from potential clients of our SMS product is how have other organizations used it with success. Here are some examples of campaigns delivered either by CollegeRecruiter.com or one of our network partners:
- Vongo.com. Message: "Legal movie downloads. 2 week free trial. Go to Vongo.com/wireless. Unlimited movies $9.99/month. Some restrictions apply." Results: 50,000 sent, over 2,000 sign-ups, and over 10,000 clicks.
- Fredrick's of Hollywood. Message: "Enjoy free holiday shipping from Fredrick's of Hollywood www.fredricks.com." Results: 200,000 delivered and over 25,000 sign-ups.
- Timberland. Message: "20% off your order 11-20 thru 11-26 at timberland.com. Use code 2SVSM." Results: one million delivered, on-line sales increased 20 percent, and over 250,000 clicks.
- Teleflora.com Message: "Save 20% on Mother's Day flowers! Redeem promo code MAY2007 at Teleflora.com or call 1-800-654-9293 to order now." Results: one million delivered, redeemed over 16,000 orders, and over 200,000 clicks.
- Teleflora.com Message: "Don't forget Mom on May 14! Send flowers & save 20% on any bouquet. Redeem code MOM07 at Teleflora.com or 1-800-654-9293 now." Results: two million delivered, redeemed over 30,000 orders, and over 424,000 clicks.
In addition to these consumer marketing campaigns, CollegeRecruiter.com has delivered a number of cell phone text messaging campaigns on behalf of our employer clients. So far, however, none of our employer clients have been willing to allow us to publicize any details of their campaigns. Perhaps they know a good (great?) thing when they see it and would prefer not to alert their competitors to this new and very successful tool.
SMS success stories for recruitment advertising campaigns can be found at http://www.CollegeRecruiter.com/weblog/2008/01/sms_success_sto.php .