Five Ways To Market Your E-Portfolio
By Tahjia Chapman
Marketing yourself and your e-portfolio (also known as a personal portfolio) is one career goal worth planning. If you want to get your dream job, place your e-portfolio before prospective employers and possible clients. You may not be familiar with internet marketing, but we have you covered. We have compiled a list of the top five methods of increasing traffic, visibility, and importance of an e-portfolio for recent college grads and students. You must work on these tips to build a foundation then add more link building strategies for more exposure.
Why should you focus on marketing your e-portfolio?
Your e-portfolio is one marketing tool that sells your skills to an employer. An e-portfolio places you before an audience with information of who you are, why they should know, and how they can contact you for job interviews. It is important to use your e-portfolio as an introduction for prospective employers by placing your most valuable work before their eyes. The marketing plan for your e-portfolio will include all five marketing strategies to gain interests from future employers.
Top Five Ways To Market Your E-Portfolio
- Place your link on all of your correspondence (business cards, letters, email signature, etc.).
- Add keywords for the desired position in your portfolio content for search engine optimization.
- Submit your e-portfolio to search engines and directories.
- Refer to your e-portfolio in articles and blogs pertaining to your niche.
- Write an outstanding author bio box with your link in articles and blog posts.
Important Tips to Remember:
- Display your best work, only.
- Check the spelling of all of your web page content.
- Do not include personal information such as your social security number, address, or other vital information that can be stolen.
The Next Move
Are you ready to use these marketing strategies for your e-portfolio? Great. Now, register for a free e-portfolio at CollegeRecruiter.com. Your portfolio can include a cover letter, resume, and links to other work as well as questions and answers to interview questions. In order to stand out, please complete a questions and answers page for prospective employers. It gives them a glimpse of who you are by your in-depth answers, examples, and references.
Bringing It All Together
Your e-portfolio combined with our marketing strategies will work well for other websites or online blogs. Recent grads and students can take advantage of these tips today by implementing them into their job search. If you think this was all we had to offer, I suggest you visit http://www.collegerecruiter.com/resumes/ for more information on cover letter and resume writing articles to spice up your e-portfolio. We understand the importance of snagging the perfect job and we are here to help.
-- Tahjia Chapman is a freelance writer and frequent contributor to CollegeRecruiter.com.
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