1. Keep your video brief and direct. Helen recommends no more than two minutes and preferably 90 seconds. Also, the video should focus on one topic. Your video will be more likely viewed and understood.
2. Don't use actors, teleprompters, or staged actions. Gen Y wants to see real people doing real work. Nothing stops a video view faster than actors or staged work encounters.
3. Condense your feedback. Don't have your video script written by a committee of people from marketing, legal, and HR.
4. Security. Inform your complex security team about your shoot date so there are no surprises.
5. One year life span. Gen Y wants and expects fresh, interactive, and intuitive content. Videos and the clothing, hairstyles, etc. in the videos get old fast. Replace your videos once a year.

One tip that Helen didn't include is what to do with your videos once they're completed. They certainly should be posted to your career site and to video sharing sites such as YouTube, but you should also include them in your job postings on CollegeRecruiter.com. Although some of our competitors will charge extra for that, we don't. You've already paid for the space. Anything that we can do to make your postings more successful will make you more likely to buy more postings and that will make us more successful as well.