TMP Creates Facebook Application
TMP just created an application in Facebook called Work With Me. The pitch to Facebook users is that they share information on pop culture, events and opinions - so why not JOB OPPORTUNITIES?
Using Work With Me, Facebook users can notify friends about current job opportunities within the organization of the user. TMP pitches that it's a win-win solution for everyone -- the user promotes their company's jobs to their friends, the user's company increases its access to top talent -- and when a friend who the user referred is hired, the user will be recognized.
So what's in it for TMP? A nice bit of lead generation. During the installation process, the user is asked to provide their contact information as well as the contact information for someone in human resources. Hmmm. I wonder where that information is going and how it will be used? Can anyone say, "build a mailing list?" I thought you could.
It will be interesting to see how widely this application will be accepted. I can see a lot of users being interested in promoting job opportunities within their organization to their Facebook friends, but I'm not sure how many of those will be interested in providing the contact information for someone in their HR department to TMP. Actually, most of the users probably won't even realize that the HR contact information is going to TMP. They'll probably think that it is going to Facebook. Either way, that is going to make a lot of potential users feel pretty uncomfortable.
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