We just launched a new application on Facebook that allows you to send a free gift through Facebook to your friends, family, enemies, Donald Duck, etc.

The Holiday Gifts application works somewhat like the gifts application that Facebook created eons ago except that they charge $1 per gift sent and we charge nothing. In either case, the gifts are icons that appear on the profile page of the recipient. In addition, when you send a gift to a friend, that is noted on your page and theirs so that those who are friends of yours and the recipient of your gift will see that you are using our application and that makes it more likely that they will want to use it too. Also, when you send a gift to someone who does not have the application already installed, then they will need to install it. When they do, they can easily send gifts to their friends. So the entire process is designed to be viral.

So what does CollegeRecruiter.com get out of the new Holiday Gifts application on Facebook? If it takes off, we'll get a boost to our traffic as our logo appears on the application page. The logo gives us both branding for long-term benefits and it is linked to our home page for a short-term traffic boost.

Install it today. Give it a whirl. Add a comment below with your feedback. We're listening.