Papa John's Using Text Messaging
There was a great promotional event held today at the Mall of America in suburban Minneapolis. Papa John's, one of the nation's largest pizza chains, unveiled a new ordering system that is designed to appeal primary to Gen Y customers. Rather than calling in an order, you can now use your cell phone to text it in. As fun as that was to watch, it was even more fun to see Jason Bakker of CollegeRecruiter.com client and vendor, Campus Media Group, being interviewed on local TV about the idea.
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