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« September 2007 | Main | November 2007 »

Open source software, including web sites, allow customers, vendors, partners, and other third parties to add onto or customize the software that your firm offers. Think Facebook. Until this past spring, Facebook was closed source so any modifications or enhancements to their web site needed to be done by their developers. Then they moved to open source and within weeks doubled their traffic. Why? Because their millions of users became even more engaged with Facebook because Facebook became even more relevant to the needs and wants of its individual users. Call it mass customization.

Now Google and some partner sites are getting in on the act in an apparent attempt to fight back against the massive traffic moving to Facebook. As amazing as it is, Facebook, which didn't exist just a few years ago, is now the sixth most popular web site in the world. Google and its partners are opening some of their source code to encourage third party developers to create applications that will be able to run on any web site anywhere in the world. So unlike Facebook's strategy, which allows third parties to develop software to run on Facebook, Google's strategy seems to be in line with the adage of a rising tide lifts all ships. The more sites that use these new apps, the more engaged we'll all be with those sites. And because so many commercial web sites, including CollegeRecruiter.com, use Google to sell at least some of their banner advertising inventory, those rising ships will generate more traffic which will generate more ad impressions for Google to sell.

So why do I feel that Gen Y is largely responsible for this? Because they're powerful advocates of transparency. You can see it in how they approach their careers. They're going to post their nasties to their Facebook and MySpace pages and if you as the employer don't like knowing that they get drunk on the weekends, too bad. That just means that you weren't a good fit for them anyway. If Gen Y doesn't like your site or some aspects of your site, they're going to modify it through your open source program or they're going to abandon you. Anyone remember Friendster? While it continues to be popular overseas, it was replaced by MySpace and now Facebook as the social networking site of choice by Gen Y. And that move was due in large part to Gen Y being able to customize their presence on MySpace and Facebook more than they could on Friendster.

Transparency. Scary but exciting. Embrace it or perish.

mark-liston-valpak.jpgMark Liston, the director of recruiting and new franchise development for Valpak, just posted a great blog entry to CollegeRecruiter.com.

Mark argues that the problems that Boomers like him and Gen X'ers like me (had to get that jab in -- sorry Mark) have with recruiting and managing Gen Y are due to our behaviors, not theirs. Mark lives and breaths these issues day after day for our valued client. If you want to benefit from the insight of someone who is in the trenches, read his entry.

katherine-ann-olson.jpgFront page news in the Minneapolis newspapers over the past couple of days has been the killing of Katherine Ann Olson. While any murder is tragic, this one is noteworthy to employers and job seekers alike because it appears to be related to the victim's use of Craiglist to find a nanny position.

Ms. Olson was looking for a nanny job. She had successfully used Craigslist before and so searched it again. She found an ad of interest responded. She told her roommate that she was going to meet the family from the ad. After she didn't come home, police initiated a search and found her dead in the trunk of her car at a park in Burnsville, Minnesota late Friday night.

Is Craiglist to blame? While it is too early to know exactly what happened, I can't imagine that Craiglist is at fault here. Was Ms. Olson to blame? Again, it is too early to know what happened but terrible things sometimes happen to wonderful people. She may simply have been in the wrong place and the wrong time or she may have been naive and put herself in danger but regardless of whether she did anything wrong, she didn't deserve this fate.

Candidates who apply for positions with Craigslist, CollegeRecruiter.com, or any other job board should never, ever agree to meet potential employers in isolated areas like a park. Instead, always meet strangers in high traffic, public places such as coffee shops or food courts in shopping malls. It is unclear at this point whether Ms. Olson's murderer was the same person who posted the ad and therefore used the ad to lure an unsuspecting victim to an isolated area but the lesson here is clear: be cautious. Take a friend with you. Meet in a public place. Don't trust those who have not yet earned your trust.

A tip of the hat to Rich McIver for bringing to my attention a great blog article on how to attract, retain, and leverage talented women. For any organization which is struggling in one or more of those areas, which means virtually all organizations, this is a must read piece. Enjoy!

A tip of the hat to my friend and Recruiting Roadshow Unconference buddy, Ami Givertz, for alerting me (and other readers of his blog) to a great YouTube video that explains how social networking sites like LinkedIn, Facebook, and MySpace can help people find new jobs, mates, and other connections.

On-line social networking utility Facebook just received a $240 million investment from Microsoft for 1.6 percent of Facebook's stock. That values Facebook at some $15 billion. Wow. Keep in mind that this site didn't exist four years ago and was started by a few college kids in a dorm room at Harvard. Heck, they didn't even have their own web server initially as they stole space and bandwidth from Harvard.

So what does this mean for candidates? More of the same. Facebook and sites like it provide tremendous opportunities and threats to college students searching for internships and recent graduates hunting for entry level jobs and other opportunities. But any financial rationing that Facebook was experiencing will now disappear so it will now be more free than ever to market itself, enhance its infrastructure, hire more staff, enter into more partnerships. The investment will, in short, accelerate Facebook's already tremendously accelerated growth. Students, recent graduates, and other candidates will find Facebook even easier and more enjoyable to use.

Because Facebook has virtually 100 percent penetration on-campus and is expanding its reach into people who graduated a few years ago or even many years ago, look for the average age of its user to increase from the current 25 years of age. The risque photographs and other content that caused Gen X'ers and Baby Boomers to tut tut their Gen Y children and grandchildren will now creep into the profiles of those same Gen X'ers and Baby Boomers, although probably not to the same degree. Employers who winced at seeing content that they traditionally have self-shielded themselves from will see more and from a broader cross section of candidates. The days of not seeing the face of your candidate until the interview are long past, so employers who are still clinging to that quaint tool to fight racial, gender, and other forms of discrimination better find other arrows in their quivers because like it or not, they'll be seeing more and more of those photos from an increasingly broad range of candidates.

college-job-fair.jpgIf Web 2.0 is all about making existing web sites work properly and Web 1.0 was all about getting web sites on-line, then Web 0.0 must have been college job fairs. Technologically advanced they are not, yet don't infer from my sarcasm that I dislike college job fairs. To the contrary, I am in favor of employers and candidates using a variety of methods to connect with each other. No serious marketer should put all of their eggs in one basket regardless of the success of that basket as there is a huge difference between success and exclusive success. In other words, there are normally multiple strategies that should be employed when marketing a product, service, employment opportunity, or your own services so don't rely exclusively on job boards, newspaper ads, on-campus recruiting, referrals, or job fairs.

According to a to-do list published by the University of Minnesota, students who plan to attend a college job fair should do the following:


  1. Before the job fair:


    1. Update your resume and make multiple copies of it.

    2. Do in-depth research on two or three employers who are of interest to you and who will be at the career fair.

    3. Practice what you'll say and how you'll say it. You may only have 10 seconds to get your message across so don't be long winded. At the same time, you may have 10 minutes to talk with a recruiter so have enough to say about yourself and enough questions to ask about them to more than fill that time. Leave them wanting more but not too much more.


  2. At the job fair:


    1. Dress professionally. If you're looking for work as an accountant at a big firm, dress in a suit, not jeans. You're interviewing, not going to class.

    2. Focus on the two or three organizations that interest you the most.

    3. Use a firm handshake and address the employer representative formally, such as Mr. Sam Jones or Dr. Sally Smith.

    4. Demonstrate your knowledge, skills, and interests.

    5. Highlight your relevant academic and practical experience and leadership skills.

    6. Take notes. You'll need them to properly follow-up.

    7. Respond to their questions attentively and directly.

    8. Collect the business cards of those you speak with, not just their trinkets. In fact, don't ever walk up to a booth just to pick up a trinket. Recruiters have long memories and those trinkets come out of their recruiting budgets. They put out the trinkets to help them hire people, not to play Santa Claus.


  3. After the job fair:


    1. Use the business cards and notes to send thank you notes to each employer representative within two business days and preferably the same day. Refer to the job fair and something that you or they said to help jog their memory.

    2. Re-state any important information discussed at the job fair in your thank you note and follow-up interviews.


Content provided by EssayEdge.com.

Graduate School Statement Samples

This section contains five sample graduate school personal statements:

Why Graduate School? Essay

My freshman year at Harvard, I was sitting in a Postcolonial African Literature class when Professor Ngugi wa Thiong'o (the influential Kenyan author) succeeded in attracting me to the study of African literature through nothing more than a single sentence. He argued that, when a civilization adopts reading and writing as the chief form of social communication, it frees itself to forget its own values, because those values no longer have to be part of a lived reality in order to have significance. I was immediately fascinated by the idea that the written word can alter individual lives, affect one's identity, and perhaps even shape national identity.

Professor Ngugi's proposal forced me to think in a radically new way: I was finally confronted with the notion of literature not as an agent of vital change, but as a potential instrument of stasis and social stagnancy. I began to question the basic assumptions with which I had, until then, approached the field. How does "literature" function away from the written page, in the lives of individuals and societies? What is the significance of the written word in a society where the construction of history is not necessarily recorded or even linear?

I soon discovered that the general scope of comparative literature fell short of my expectations because it didn't allow students to question the inherent integrity or subjectivity of their discourse. We were being told to approach Asian, African, European, and American texts with the same analytical tools, ignoring the fact that, within each culture, literature may function in a different capacity, and with a completely different sense of urgency. Seeking out ways in which literature tangibly impacted societies, I began to explore other fields, including history, philosophy, anthropology, language, and performance studies.

The interdisciplinary nature of my work is best illustrated by my senior thesis ("Time Out of Joint: Issues of Temporality in the Songs of Okot p'Bitek"). In addition to my literary interpretations, the thesis drew heavily on both the Ugandan author's own cultural treatises and other anthropological, psychological, and philosophical texts. By using tools from other disciplines, I was able to interpret the literary works while developing insight into the Ugandan society and popular psychology that gave birth to the horrific Idi Amin regime. In addition, I was able to further understand how people interacted with the works and incorporated (or failed to incorporate) them into their individual, social, and political realities.

On a more practical level, writing the thesis also confirmed my suspicion that I would like to pursue an academic career. When I finished my undergraduate career, I felt that a couple of years of professional work would give me a better perspective of graduate school. I decided to secure a position which would grant me experiences far removed from the academic world, yet which would also permit me to continue developing the research and writing skills I needed to tackle the challenges of graduate school. I have fulfilled this goal by working as a content developer at a Silicon Alley web start-up for two years. The experience has been both enjoyable and invaluable -- to the point where colleagues glance at me with a puzzled look when I tell them I am leaving the job to return to school. In fact, my willingness to leave such a dynamic, high-paying job to pursue my passion for literature only reflects my keen determination to continue along the academic path.

Through a Masters program, I plan to further explore the issues I confronted during my undergraduate years by integrating the study of social, cultural, and linguistic anthropology into the realm of literature. I believe that, by adopting tools used in such disciplines, methods of inquiry can be formulated that allow for the interpretation of works that are both technically sound and sociologically insightful. Thus far, my studies have concentrated largely on African and Caribbean literatures, and I am particularly interested in studying these geographic areas in more specific historical and cultural contexts. I also seek to increase my knowledge of African languages, which will allow me to study the lingering cultural impact of colonialism in modern-day African literature. Eventually, I would like to secure an academic post in a Comparative Literature department, devoting myself to both research and teaching at the college level. 

I believe the Modern Thought and Literature program at NAME is uniquely equipped to guide me toward these objectives. While searching for a graduate school that would accommodate my interdisciplinary approach, I was thrilled to find a program that approaches world literature with a cross-disciplinary focus, recognizing that the written word has the potential to be an entry point for social and cultural inquiry.

The level of scholarly research produced by the department also attracts me. Akhil Gupta's "Culture, Power, Place", for instance, was one of my first and most influential experiences with the field of cultural anthropology. Professor Gupta's analysis of the local, national, and foreign realms, achieved through a discussion of post-colonial displacement and mixed identifications, has led me to believe that -- given the complexity of modern societies -- comparative literature's focus on borders (national and linguistic) has been excessively arbitrary. Even more significant is the accurate rendering of individually-lived realities that may then be synthesized with other experiences. I believe that I could greatly benefit from Professor Gupta's teaching and guidance in applying these ideas to the literary arena, and I believe that his work is representative of the rigorous yet creative approach I would pursue upon joining the department.

Why Qualified? Essay

Ever since my first psychology lecture, I have been fascinated by the nature of human memory. Indeed, human memory is one of the most tenacious and enigmatic problems ever faced by philosophers and psychologists. The discussion of memory dates back to the early Greeks when Plato and Aristotle originally likened it to a "wax tablet." In 1890, pioneer William James adopted the metaphorical framework and equated memory to a "house" to which thirty years later Sigmund Freud chimed that memory was closer to "rooms in a house." In 1968, Atkinson and Shrifren retained the metaphorical framework but referred to memory as "stores". The fact that the controversy surrounding human memory has been marked more by analogy than definition suggests, however, that memory is a far more complex phenomenon than has been uncovered thus far. I intend to spend the rest of my professional life researching the nature of human memory and solving the riddle posed yet cunningly dodged by generations of philosophers and psychologists. 

When I first came to psychology, however, I wanted to be a clinical psychologist. Only upon enrolling in Dr. Helga Noice's Cognitive Psychology course, did I discover the excitement of doing research. The course required us to test our own autobiographical memory by conducting an experiment similar to the one run in 1986 by W. Wagenaar. Over the course of the term, I recorded events from my personal life on event cards and set them aside without reviewing them. After studying the effect serial position on the recollection of autobiographical memories, I hypothesized that events that, when I sat down at the end of therm to recall those same events I had described on the event cards, that events that had occurred later in the term would be recalled with greater frequency than events that had occurred earlier. Although the experiment was of simple design and predictable results, I found the processes incredibly exciting. Autobiographical memory in particular fascinated me because I realized how crucial, yet fragile, memory is. Why was my memory of even ten weeks so imperfect? What factors contributed to that imperfection? Could such factors be controlled? 

I had ignited my passion for experimental psychology. Suddenly, I had many pressing questions about memory that I wanted to research. Under the guidance of Dr. Noice, I continued to study human memory. I worked closely with Dr. Noice on several research experiments involving expert memory, specifically the memory of professional actors. Dr. Noice would select a scene from a play and then a professional actor would score it for beats, that is, go through the scene grouping sections of dialogue together according to the intent of the character. Some actors use this method to learn dialogue rather than rote memorization. After they were finished, I would type up the scene and the cued recall test. Next, I would moderate the experimental sessions by scoring the actor's cued recall for accuracy and then helping with the statistical analysis. My work culminated with my paper, "Teaching Students to Remember Complex Material Through the Use of Professional Actors' Learning Strategies." My paper accompanied a poster presentation at the Third Annual Tri-State Undergraduate Psychology Conference. In addition, I presented a related paper entitled "Type of Learning Strategy and Verbatim Retention of Complex Material" at the ILLOWA (Illinois-Iowa) Conference the following year. Again, I was involved in all aspects of the experiment, from typing the protocol and administering it to the subjects to analyzing the data and finally presenting my results.

The opportunity to perform this research was invaluable, particularly as I began taking independent research seminars in my senior year. For the seminars, I was required to write an extensive review of the literature and then design a research proposal on any topic of my choice. Although I had participated in all aspects of research previously, this was my first opportunity to select my own topic. I was immediately certain that I wanted to explore at human memory. But I spent a long time considering what aspect of memory I found most intriguing and possible to tackle within the confines of the research seminar. I had always been interested in the legal implications of memory, so I to investigate eyewitness memory. 

In retrospect, my choice was also informed by my recollection about an experiment I had read about several years earlier. In the experiment, subjects read about Helen Keller. Later they were given a recall test. Still later they were given an additional test to determine the source of their knowledge about Helen Keller. The authors discovered that subjects could not determine the source of their knowledge, that is, they could not distinguish whether specific details of their knowledge about Helen Keller came from the information provided by the experimenters or if the details came from another source at an earlier time. Once their new knowledge about Helen Keller had been assimilated into their previous knowledge about Helen Keller, there was no way to separate the information according to the source it came from. 

I wondered what the implications of that conclusion would be for eyewitnesses. I wondered if an eyewitness account could be corrupted by misleading post-event information. My research proposal was entitled "The Rate of Memory Trace Decay and its Effect on Eyewitness Accuracy." While I was not able to complete the experiment in its entirety, I was excited by the fact that I created a possible research protocol. Immediately, I knew I wanted to pursue the field of experimental psychology. My success in course work and my passion for research demonstrated to me that I had both the interest and ability to enter this challenging and rewording field. 

I have dedicated my undergraduate years to preparing myself for graduate work in experimental psychology. Once receive my doctorate, I intend to pursue research on human memory while teaching psychology to undergraduates at a small, liberal arts college, similar to the one I attended. It was, after all, my undergraduate research experience that gave me the opportunity to come to psychology with an interest in counseling people, but to leave with a passion for investigating the nature of human thinking. Undergraduates at smaller liberal arts colleges are often left out of research, which makes my desire to provide such experiences that much stronger. In the years ahead, I look forward to teaching as well as continuing my research. In the company of such greats as Aristotle, James, and Freud, I endeavor to leave behind my own contribution on the nature of human memory. 

Why Qualified? Essay Two

"To be nobody but yourself--in a world which is doing its best, night and day, to make you everybody else--means to fight the hardest battle which any human being can fight; and never stop fighting." When I first read this passage by E.E. Cummings, I realized I have been fighting the same battle my whole life. When choosing the direction for my future, I have often accepted jobs based on a compromise between my own dreams and what others thought my dreams should be. This, of course, has led to an unfulfilling career. 

Looking back, I always knew that I wanted to work in public service; but I also knew my staunchly conservative father would not be pleased. To him, the government is too big, too intrusive and too wasteful. I see things differently. And yet, his approval means a lot to me and his opinion has certainly influenced my the direction of my career. But I have finally come to understand that I must pursue my own path. After careful deliberation, I am confident that public service is, without a doubt, the right career for me. 

Ever since my childhood I have detected in myself a certain compassion and innate desire to help others. I was the kid that dragged in every stray cat or dog I came across--and I still do. When I was eight years old, I rescued a rat from my sister's psychology lab and brought her home. I even coaxed my father into taking Alice--I called her Alice--to the vet when she became ill. But aside from my humanitarian kindness to animals, as a child I learned first-hand about America's need to reform and improve medical care. I spent years of my childhood on crutches and in hospitals because of a tumor that hindered the growth of my leg. Without adequate health insurance and proper care, I might still be on crutches, but I was fortunate. Today, as a public servant, I still desire to help others who are not so fortunate. Providing health care to 44 million uninsured Americans, while keeping insurance affordable, is one of the most difficult challenges facing policymakers. I want to work in state or local government to resolve this health care crisis and ensure that the disadvantaged get the care they need and deserve. 

In order to succeed in my endeavors toward public service, I now realize that a master's degree in public policy is essential. But when I graduated from college in 1990, I didn't know how to continue my education, only that I should. For a while, I considered such options as law school or international relations, but I always returned to my desire to impact public life. My career in public policy began as a legislative assistant at the American Legislative Exchange Council (ALEC), a non-profit educational organization that couples voices from the state legislature and the private sector to work on salient policy issues. My enthusiasm for ALEC's mission was evident, as I quickly moved up from legislative assistant to the director of two task forces. As manager of ALEC's task force on federalism and its tax and fiscal policy task force, I explored these issues thoroughly, never quite satiating my appetite for more information and knowledge. I found my integral role in the legislative process to be the most valuable and worthwhile experience I've had in my career to date. 

Following ALEC, I took a position as a junior lobbyist for the Automotive Parts and Accessories Association (APAA). As a lobbyist, I voiced the APAA's concern over regulatory and environmental issues affecting the automotive aftermarket. Although I was able to help small automotive parts manufacturers battle the "Big Three" automakers, I quickly realized that being an advocate for the automotive aftermarket was not my calling in life. I wanted to promote policies which had the potential to improve life for the greater public, for I could not see myself spending a lifetime working within an isolated industry.

With that frame of mind, I accepted employment as a policy analyst in the National Federation of Independent Business (NFIB) research department in Washington, D.C. Helping small business owners is a cause close to my heart. For nearly 30 years, my family has owned a barbecue restaurant in the Washington, D.C. area. I've worked in the business at several different times, since the age of 14. Because of my involvement in my family's business, I understand the unique problems facing small business owners. At the NFIB, I valued my contributions because I know small businesses have a huge economic impact on our country and they are unquestionably an important constituency. Nevertheless, I felt uncomfortable working for a special interest group--even for one I deeply cared about. 

From my experiences at the APAA and the NFIB, I have learned how I want to shape my future. My goals are now clear: I want to develop and advocate policy decisions that will benefit society as a whole, not just a few influential special interest groups. I want to uncover the objective truth of issues and tackle them in the best interests of the nation, not distort the facts for the benefit of a small group. I know I am able to look beyond partisan politics to solve problems for this country. Because of these unbending desires to reveal truth and to remain committed to fair and equal advancement for all citizens, I think of myself as an ideal candidate for public service. 

Additionally, I consider my active interest in politics to aid my pursuit of a career in public policy. I've always found my interest in politics exceptional, ever since my college roommates used to tease me for faithfully watching C-SPAN. However, my faith in the political process began to wane as I witnessed sensible public policy proposals torn apart by partisan conflict. I saw advocacy groups distort facts, and provide extreme, over-blown examples, jeopardizing prudent policy decisions. I observed how powerful elected officials, ensnared in their own partisan rancor, would block fair and balanced legislation which offered the most practical solution for their constituents. But I also encountered many thoughtful and wise people who devote their lives to public service. These devoted individuals inspired me. Like them, I want to be actively involved in the design and delivery of essential government services that improve the lives of the citizens in our society today. I am positive that by avoiding partisanship and urging the private industry, the public sector and non-profit groups to collaborate, many difficult problems can be resolved. 

In order to be an effective public servant, I recognize the indispensability of an advanced degree. I've gained a lot of "real world" experience, but I need more training in the fundamentals of economics and statistics, as well as direction in sharpening my analytical and quantitative skills. I also want to devote time to studying the ethical dimensions of policy decisions. In graduate school, I'll have the opportunity to truly understand and appreciate the competing interests surrounding so many complex issues like health care reform, environmental protection and economic policy. 

I've chosen Duke's public policy program for several reasons. Duke's program stands out because there is an emphasis on quantitative and analytical skills, which are so critical to policy analysis. As I mentioned, I feel that if I can strengthen my ability to approach problems logically and systematically, I will have succeeded in sharpening skills I consider necessary to succeed in the public realm. And possibly even more importantly, Duke's program bridges the gap between abstract principles and reality. This interdisciplinary approach is essential for responding to today's policy problems. I am excited by the possibility of combining the MPP program with the Health Policy Certificate Program. I am particularly interested in studying the problem of reforming state health to reduce the number of uninsured, and I believe Duke's curriculum will offer me a chance to do just that. From my own research into Duke, I feel confident in my knowledge of the public policy program and its potential to teach me. And after meeting with Helen Ladd, the Director of Graduate Studies, I'm even more convinced that Duke's program is right for me. 

On the road "to be nobody but" myself, I've encountered twists and turns, and some detours--it is unquestionably the hardest battle I could fight. However, in the process, I've accumulated a tremendous amount of valuable experience and knowledge. My diversity of experience is my biggest asset. Because I can relate a Duke education to concrete examples from my own past, it is the perfect time for me to join the public policy program. I know that my past can be used to prepare myself for the promises of the future. At Duke, I hope to synthesize the two and truly learn what it means to become myself.

Why Unique? Essay One

Perhaps the most important influence that has shaped the person I am today is my upbringing in a traditional family-oriented Persian and Zoroastrian culture. My family has been an important source of support in all of the decisions I have made, and Zoroastrianism's three basic tenets-good words, good deeds, and good thoughts-have been my guiding principles in life. Not only do I try to do things for others, but I always push myself to be the best that I can be in all aspects of my life. I saw early the doors and opportunities that a good education can open up; thus, I particularly tried hard to do well in school.

Another important experience that has had a large influence on me the past few years has been college. Going from high school to college was a significant change. College required a major overhaul of my time-management techniques as the number of things to do mushroomed. In high school, I was in the honors program, with the same cohort of students in all my classes. Thus, I was exposed little to people very different from myself. College, on the other hand, is full of diversity. I have people of all backgrounds and abilities in my classes, and I have been fortunate enough to meet quite a few of them. This experience has made me more tolerant of differences. Furthermore, a variety of classes such as the Humanities Core Course, in which we specifically studied differences in race, gender, and belief systems, have liberalized my world view.

My undergraduate research has occupied a large portion of my time in college. Along with this experience have come knowledge and skills that could never be gained in the classroom. I have gained a better appreciation for the medical discoverers and discoveries of the past and the years of frustration endured and satisfaction enjoyed by scientists. I have also learned to deal better with the disappointments and frustrations that result when things do not always go as one expects them to. My research experience was also important to me in that it broadened my view of the medical field. Research permitted me to meet a few medical doctors who have clinical practices and yet are able to conduct research at the university. This has made me seriously consider combining research with a clinical practice in my own career.

From my earliest memories, I can always remember being interested in meteorology. I believe that this interest sparked my love for the outdoors, while my interest in medicine molded my desire for healthy living. As a result of these two influences, I try to follow an active exercise routine taking place mostly in the outdoors. I enjoy running and mountain biking in the local hills and mountains, along with hiking and backpacking. All of these activities have made me concerned about the environment and my place in it.

Why Unique? Essay Two

My longtime fascination with politics and international affairs is reflected in my participation, starting in high school, in activities such as student council, school board meetings, Vietnam war protests, the McCarthy campaign, and the grape boycott. As each new cause came along, I was always ready to go to Washington or the state capital to wave a sign or chant slogans. Although I look back on these activities today with some chagrin, I realize they did help me to develop, at an early age, a sense of concern for social and political issues and a genuine desire to play a role.

As an undergraduate, I was more interested in social than academic development. During my last two years, I became involved with drugs and alcohol and devoted little time to my studies, doing only as much as was necessary to maintain a B average. After graduation my drug use became progressively worse; without the motivation or ability to look for a career job, I worked for a time in a factory and then, for three years, as a cab driver in New York City.

In 1980 I finally ''hit bottom'' and became willing to accept help. I joined both Alcoholics Anonymous and Narcotics Anonymous, and for the next several years the primary business of my life was recovery. Although I had several ''slips'' in the beginning, I have now enjoyed nearly seven years of complete freedom from drug and alcohol use. I mention my bout with addiction because I think it is important in answering two issues that presumably will be of concern to the admissions committee: my lackluster undergraduate record and the fact that I have waited until the age of 34 to begin preparing academically for a career in public policy. It would be an oversimplification to call addiction the cause for either of these things; rather I would say it was the most obvious manifestation of an underlying immaturity that characterized my post adolescent years. More importantly, the discipline of recovery has had a significant impact on my overall emotional growth.

During the last years of my addiction I was completely oblivious to the world around me. Until 1983 I didn't even realize that there had been a revolution in Nicaragua or that one was going on in El Salvador. Then I rejoined the Quaker Meeting, in which I had been raised as a child, and quickly gravitated to its Peace and Social Order Committee. They were just then initiating a project to help refugees from Central America, and I joined enthusiastically in the work. I began reading about Central America and, later, teaching myself Spanish. I got to know refugees who were victims of poverty and oppression, became more grateful for my own economic and educational advantages, and developed a strong desire to give something back by working to provide opportunities to those who have not been so lucky.

In 1986 I went to Nicaragua to pick coffee for two weeks. This trip changed my whole outlook on both the United States and the underdeveloped world. The combination of living for two weeks amid poverty and engaging in long political discussions with my fellow coffee pickers, including several well-educated professionals who held views significantly to the left of mine, profoundly shook my world view. I came back humbled, aware of how little I knew about the world and eager to learn more. I began raiding the public library for everything I could find on the Third World and started subscribing to a wide variety of periodicals, from scholarly journals such as Foreign Affairs and Asian Survey to obscure newsletters such as Through Our Eyes (published by U.S. citizens living in Nicaragua).

Over the intervening two years, my interest has gradually focused on economics. I have come to realize that economic development (including equitable distribution of wealth) is the key to peace and social justice, both at home and in the Third World. I didn't study economics in college and have found it difficult to understand the economic issues that are at the heart of many policy decisions. At the same time, though, I am fascinated by the subject. Given my belief that basic economic needs are among the most fundamental of human rights, how can society best go about providing for them? Although I call myself an idealist, I'm convinced that true idealism must be pragmatic. I am not impressed, for example, by simplistic formulations that require people to be better than they are. As a Quaker I believe that the means are inseparable from the end; as an American I believe that democracy and freedom of expression are essential elements of a just society, though I'm not wedded to the idea that our version of democracy is the only legitimate one.

Although I have carved out a comfortable niche in my present job, with a responsible position and a good salary, I have become increasingly dissatisfied with the prospect of a career in business applications programming. More and more of my time and energy is now being absorbed by community activities. After getting my master's in public administration, I would like to work in the area of economic development in the Third World, particularly Latin America. The setting might be a private (possibly church-based) development agency, the UN, the OAS, one of the multilateral development banks, or a government agency. What I need from graduate school is the academic foundation for such a career. What I offer in return is a perspective that comes from significant involvement in policy issues at the grass roots level, where they originate and ultimately must be resolved.

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neal-bruce.jpgWe joined the International Association of Employment Web Sites about a year ago in order to network with our direct and indirect competitors and to have a voice in our industry. One of the benefits joining was being able to meet and learn from some really great people who just happen to work for other job boards. Case in point: Neal Bruce of Monster.com.

Let's face it, Monster has been a favorite whipping boy for quite a while. I suppose that comes with being the leader for so many years. But smart, cordial, thoughtful, and caring people like Neal Bruce make it very hard to dislike Monster. In fact, they make it very easy to respect the work that Monster has and continues to do. Are all of their decisions in the best interest of the industry? Of course not. But what which member of the industry can honestly claim to be any different?

I had the pleasure of sitting with Neal during the presentation by Jason Goldberg of Jobster at last week's ERE Expo in Washington, D.C. It was a real pleasure getting to know him a little better. Until the ERE conference, we've seen each other and knew of each other, but never really had the opportunity to talk. I look forward to getting to know him better at future conferences, perhaps even at the IAEWS conference in Orlando in November.

If you don't know Neal, get to know him. He's got a lot of wisdom to offer.

One of the most interesting ideas that came out of my participation as a panel member on Minnesota Public Radio's In the Loop show was something contributed by audience member, Liba Herman. She works for The Carney Group, a Minneapolis-based marketing communications and design firm.

The Carney Group regularly interviews and hires Gen Y candidates. While the candidate is being interviewed, the interviewer will ask them for the address of their Facebook and MySpace pages. The interviewer will then bring those pages up on a computer screen and walk through them with the candidate. Is Carney doing this to criticize the candidate or dig up digital dirt? No, and that's why I love this idea so much. Instead, they're bringing up these pages in order to allow the interviewer and the candidate more opportunities to better know each other. If the candidate's page shows that she loves football and the interviewer saw a great game the day before, they have an increased personal connection and that's going to increase the likelihood that the candidate will want to work for Carney and that Carney will want to hire the candidate.

Social networking sites such as Facebook and MySpace present grave dangers to candidates and employers, but also tremendous opportunities. Kudos to The Carney Group for recognizing and implementing the latter.

hershey.jpgI am what some refer to sympathetically a road warrior. That is to say, I travel a lot and almost all of my travels are for work. When you're going to San Diego in January and your friends in Minneapolis are envious, the road warrior knows that the way to silence their comments is to remind them that the temperature and views inside of a hotel meeting room in San Diego are pretty much the same as the temperature and views inside of a hotel meeting room in Minneapolis.

That said, there are some perks to traveling. I'm scheduled to be in New York City later today for a client meeting and then fly home to Minneapolis from my four day business trip. On these longer trips, I sometimes bring my kids back a little gift or two to help make my absence a little sweeter. Well, what could be sweeter than a mongo-sized chocolate bar from the Hershey's store in Times Square?

One of my biggest concerns for Gen Y has been the rapidly escalating cost of attending college and the resulting huge student loan burden that they have. As a Gen X'er, when I graduated from college, my friends and I had some financial pressures too but ours were quite different. When we graduated, we knew that if we took jobs in low paying fields such as public service that we would have to live in apartments, probably have roommates, and drive old, inexpensive cars. Flash forward a generation. Gen Y's loans are often twice and sometimes four or even more times as large. I hear stories of students with loan balances so high that their take home pay from public service jobs would be less than their student loan payments. Students with loans that large can't afford to take those jobs, and that's a significant problem for society.

Thankfully, the recently enacted College Cost Reduction and Access Act provides an important incentive for students to enter public service. The law contains a section called the Public Service Loan Foregiveness program, which will forgive what could be tens of thousands of dollars of school debt per student. Under the law, public service is defined to include a wide range of fields such as public health, public education, working for a non-profit organization, serving in law enforcement, or working as a public-interest lawyer. The Department of Education needs to issue regulations to properly define exactly what fields qualify.

So how does this work? For those who work in qualifying fields, the balance of the student loan is forgiven after 120 monthly payments (10 years). If a student graduates with $100,000 in student loan debt and finds a public service job paying $40,000 with annual raises of three percent, the student would fall under the newly created Income Based Repayment program, which will allow her payments to be stretched out beyond the usual 10 years. The student would pay $309 to $403 per month so after the 10 years, they would have repaid $42,448 of the loan. Due to interest on the loan, the unpaid balance will be $125,552 assuming the current rate for federal Stafford loans remains at 6.8 percent.

Other goodies and not-so-goodies from the law are that the forgiven amount will apparently be treated as taxable income, so a decade out of school the student above will see an additional tax bill of about $40,000. Ouch. But for those taking out Stafford loans, the interest rate will fall to 3.4 from 6.8 percent by 2011. Yeah. And needy students will be able to borrow more as well. Pell Grant maximums will increase from $4,310 to $4,800 in 2008 to $5,000 in 2010 to $5,400 in 2012. Also good news is that students will be able to earn $6,000 in the 2012-13 year rather than today's $3,080 and still qualify and families earning $30,000 rather than today's $20,000 won't be expected to contribute to the educational costs of their children.

So is the new law perfect? No, but no law ever is. It is, however, a huge step in the right direction for the students and for those who are concerned about the ability of public service organizations to properly staff themselves moving forward.

Just when you think you've seen it all, you're sent an email by Ami alerting you to a candidate who uses her MySpace blog to, ahem, expose not only her employment qualifications but also her under cleavage.

kristine.jpgAfter reviewing this Virtual Handshakee blog entry, I have to agree with the blog author that it is likely that this is not some deliberate college girls gone crazy nude photo meets the job market. Rather, Kristine, the college girl whose almost naked photo of her torso and breasts is alongside her employment qualifications blog entry, likely posted the blog entry at one time and the photo at another time. MySpace lays out the blog entries alongside the photo so to the uninitiated viewer the two appear to have been posted together and therefore directly related to each other.

Whether accidental or deliberate, this is the type of stuff that drives employers crazy and it should. Let's assume that Kristine's employment-related qualifications are superb and you are interested in hiring her but then you see that photo. What do you do now? To most people, there's nothing pornographic or even obscene about the photo. It is titillating at best. But see a photo of a potential candidate showing off her under cleavage is not something that a typical hiring manager or human resource professional wants to see as it can open up the employer to allegations of sexual discrimination.

College students and the entire population have to be more careful about the information they post on-line. Remember, posting information to MySpace, Facebook, or any other social networking or other web site is like getting a tattoo.

We can probably file this blog entry in the "this isn't quite news but it is still interesting" category. A few weeks ago, private equity firm Veronis Suhler Stevenson announced a majority investment in on-line job board, Vault.com. My congratulations to both parties. I've long been a fan of Vault for the quality and quantity of employment-related content that they produce. We've also been around for about the same period of time. We went live 12 years ago. They followed a year later.

Just two short years ago, Vault laid off one third of its staff (25 people) in an effort to become profitable. I did some research on-line but wasn't surprised when I wasn't able to turn up any type of reliable profitability measurements for Vault. Is it profitable today? Probably. But it is certain that today, with its revenues reported to be $9.6 million, it is valued at $60 to $85 million. If so, that's a pretty rich revenue multiplier of 6.25 to 8.9 times as compared to some other niche job boards. For example, Dice Holdings, Inc., the owner of information technology niche job board Dice.com, is trading at 6.59 its annual revenues. All things being equal, a public traded company usually trades at a premium over privately held companies because investors prefer to be liquid.

Some might argue that the premium paid to the owners of Vault may reflect its strong revenue growth rate of 30 to 50 percent per year but Dice is growing at 79 percent year-over-year. I suspect that the premium is related to profitability. Dice has revenues of $113 million, gross profit of $79 million, and earnings before interest and taxes of $42 million. Those are all very healthy looking. But scratch the surface just a bit and you're confronted with negative net income of $106 million. So for every dollar that Dice takes in, they're paying out almost two in expenses. Ouch.

If my suspicion is correct and the owners of Vault received a premium for their shares due to their financials being healthier than Dice's, then that bodes well for the stock market in general and the job board industry in particular as investors such as Veronis are seeing the value in firms which have real traffic, revenues, and profits.

Given that CollegeRecruiter.com is a leading job board for students searching for internships and recent graduates hunting for entry level jobs and other career opportunities, most of what we focus on when we're looking at social networking sites such as Facebook and MySpace are issues related to careers. But colleges and university students are discovering that the information that they post on-line is not private even if they think that it should be and even if the web site has privacy settings.

A tip of the hat to Charles Cassells for alerting me that Oxford University is investigating what appear to be fairly petty crimes using Facebook. The video of just under three minutes shows a student upset that her school would use photos that she felt would be private and that there would be consequences to her law breaking behavior even though university officials did not witness the crimes first hand. Hopefully she'll become a little wiser through this experience. I've said it before and I'll say it again: posting any information on-line anywhere is like getting a tattoo. There's nothing inherently wrong with it but you have to realize that once you've done it, it is permanent and you won't always be able to control who sees it or how they will react to it.

in-the-loop.jpgI had the pleasure of being a guest on the season premiere of Minnesota Public Radio's "In The Loop" show. The first show was entitled "Your Exposed Life" and dealt in a sometimes humorous and sometimes serious way with the very serious issue of the permanent, digital trail that we're all leaving. That trail can be helpful at times as old friends are able to connect with us. That trail can be harmful at times as employers can often easily learn about personal issues related to our health, criminal activity (even minor offenses), political thoughts, weekend partying, and more.

The show airs this Sunday at 6pm CT on MPR. If these issues are of concern to you, and they should be to everyone, then you should listen. You'll be entertained and learn a lot. For those outside of the MPR listening area, listen on-line. If you want to see the studio audience, guests, host, head over to Flickr.

Conventional wisdom holds that the more years of education that you have, the better off that you are. Now before we really get started, let me be absolutely clear. You would be hard pressed to find a bigger proponent of education than I am...even if that education does not translate into higher paychecks, more job satisfaction, or other benefits. Education is always a good thing. Always. Well, maybe not if you're only looking at the ability of a person in today's labor market to find and retain quality employment. Let me explain.

There seems to be three different job markets evolving in our country:


  1. In bucket number one are high-end workers such as highly skilled financial analysts, software engineers, lawyers, and factory workers. The supply of those workers has been exceeded recently by the demand for them so their ability to find and retain high quality positions is superb.

  2. In bucket number two are low-end workers such as unskilled food service, security, and hospital employees. According to a recent Wall Street Journal article, as of 2005 about 20 percent of the labor force were employed in these personal-service jobs, up from 13 percent only 15 years earlier. Again, the supply of these workers has been exceeded by the demand for them so their ability to find and retain high quality positions is superb.

  3. And now to the third bucket. This is everyone else, which is to say most of the labor force. These are workers who have at least some skills and often a great deal of skill. They often have at least some college education and sometimes multiple degrees or even graduate school degrees. But they're doing routine tasks in offices and factories and so their work can be done by lesser paid, less demanding workers in third world countries such as India. These are the workers whose jobs and personal livelihood are the most at risk and they comprise the majority of the population.


So what do we do to fix this problem? Is it even a problem? Clearly if you're in the third bucket, you've got a problem. You've invested years educating yourself, getting yourself trained to do higher end work, you've worked hard, you've produced great results for your employer. And then they pink slip you and perhaps even have you train your replacement...via long distance as your replacement is located in a village in rural India and they're making the same amount of money per day as you're making per hour.

Talk with an economist and they'll recommend more and better education. Encourage all workers to improve their interpersonal and abstract thinking skills so that they'll move from the third to the first bucket. Discourage students from entering occupations where their work is largely routine even if completely intellectual like lower end computer programming. It has always been important for individuals to get a college or graduate school degree, but apparently it is now becoming just as important for them to get the right type of degree.

washington-dc.jpgSince August, I've traveled every week to speak at conferences and meet with clients except for this week. No matter how nice your hotel bed is, and they're certainly a lot nicer these days than they used to be, no bed is as nice as your own.

That said (written?), I'm excited about traveling against next week as I'll be in Washington, D.C. to take in the ERE Expo 2007 and meet with clients, partners, and a vendor or two. It will be a pretty busy week but it should be great to see some people who I've done business with for years but never met face-to-face and to reconnect with some other people with whom I am able to see on a regular basis but wish that I could see more often.

I won't actually be in the D.C. metro the whole time. On Friday I will be taking the express train up to New York City. Once there, one of our employees and I will be meeting with a key client and then flying home Friday evening. Phew!

John Sullivan recently posted a great article to ERE in which he described the 13 ways to identify the best interns, 18 approaches to best sell your internship opportunities, and 10 ways to design a compelling internship experience.

13 Ways to Identify the Best Interns


  1. Ask grad assistants for referrals;

  2. Have your current interns serve as campus ambassadors when they return to campus in the fall;

  3. Ask last year's graduates to introduce you to classmates who impressed them;

  4. Provide small rewards to current students to refer their classmates;

  5. Run on-line contests;

  6. Sponsor a student group or even just attend a meeting or two;

  7. Post your profile on social networking sites such as Facebook and MySpace;

  8. Use Google or other search engines to find students who write, win scholarships, or win awards;

  9. Ask faculty internship advisors for referrals;

  10. Sponsor a scholarship and identify potential candidates using the data provided by the entrants;

  11. Ask faculty for referrals;

  12. Target student mentors; and

  13. Run campus newspaper ads.


18 Ways to Sell Your Internship Opportunities

  1. Offer short-term projects that can be completed in a short amount of time, anytime during the year, or both;

  2. Have your CEO speak on campus;

  3. Have your CEO call targeted interns;

  4. Post recruitment videos to sites such as YouTube

  5. Be environmentally friendly and communicate your green status to potential candidates;

  6. Offer technical training on-campus;

  7. Conduct career seminars on-campus;

  8. Extend offers in hours, not days or weeks;

  9. Write your internship job descriptions to be exciting and based on benefits to the candidate, not requirements of your hiring manager;

  10. Give your candidates choices in projects, locations, duration of the internship, business unit, etc.;

  11. Post regular blog and podcast entries about your program;

  12. Offer internships which are located close to the schools from which you are recruiting;

  13. Try something fun and outrageous enough to get your firm in the student paper, such as sending dozens of pizzas to dorms during finals week;

  14. Allow candidates to interview by phone or video;

  15. Hire those entering their sophomore and junior years rather than just seniors;

  16. Hire your ideal candidate and their best friend;

  17. Be engaged in on-line discussions about your firm to correct misconceptions; and

  18. Highlight your internship opportunities on your corporate career web site.


10 Ways to Make Your Internship Opportunity Compelling

  1. Provide meaningful work;

  2. Design the project so that the intern can complete it, not just make a contribution to it;

  3. Don't assign interns to bad managers;

  4. Use technology that is the latest rather than the cheapest;

  5. Allow your interns to make a difference in the community by allowing them to spend a portion of their work hours volunteering;

  6. Arrange for your interns to work with senior executives;

  7. Locate your internship program in the most attractive metro or facility possible;

  8. Assign a willing and capable mentor to each intern;

  9. Run a diverse program by recruiting diverse interns and being flexible enough to meet their different needs and wants; and

  10. Don't make your program too much fun as that will detract from the opportunity to do meaningful work.

Perhaps it has something to do with the crisis we face over the rapidly escalating cost of higher education and the resulting crushing amounts of student loan debt that Gen Y is bearing, but it shouldn't come as much of a surprise to anyone that the average college student expects to earn an above average level of compensation upon graduation.

As a long-time Minnesota resident, I've become very familiar with Garrison Keillor's Prairie Home Companion and his mythical Lake Wobegon skit. According to Keillor, in the town of Lake Wobegon, all the women are strong, all the men are good-looking, and all the children are above average. While that may be true in some towns, hopefully the children are of above average intelligence rather than have above average student loan balances.

EntrepreneurNextDoor.gifA month ago I had the pleasure of meeting Bill Wagner of Accord Management Systems at the Valpak annual conference. He and I were there to speak to their 300 franchisees. Bill did a masterful job of explaining to the franchisees why they should hire as independent sales representatives people who are entrepreneurial. He also discussed with some candor their strengths and weaknesses, explained what makes them tick, and why they are able to start businesses while others simply dream.

If your entrepreneurial or merely wondering if you are, then pick up a copy of Bill's book, The Entrepreneur Next Door: Discover the Secrets to Financial Independence. You won't be sorry.

Dave Lefkow, formerly of Jobster, then his own consulting firm, TalentSpark, and now Bacon Salt entrepreneur, is featured prominently in this television interview about on-line recruiting.

The piece covers the gamut from revenues earned by job boards last year ($1.3 billion) to tips about how to find candidates or employers on-line including in virtual worlds such as Second Life. One great tip: if you're pulling a virtual resume out of your virtual pocket to hand to a virtual recruiter, make sure that you don't instead pull out a virtual beer.

I've written and spoken so many times about how employers can and should use social networking sites such as MySpace and Facebook for recruiting purposes that I had begun to believe that most college students now understood that employers are using these sites for background checking, reference checking, and other practices that could do serious harm to a student's chances of being hired. It now appears that I was wrong.

Brenda Fabian, the director of the Center for Career Services at Susquehanna University in Georgia recently asked a class of students how many were using Facebook. Almost all raised their hands. She then asked "how many knew that employers were reviewing Facebook for hiring purposes. No hands were raised, and their faces revealed the students' surprise."

I counsel employers not to use Facebook to exclude candidates from the hiring process as there is so much bogus information on it planted sometimes by the candidates themselves for kicks and giggles with their friends but other times by third parties, such as disgruntled ex-boyfriends. But candidates must understand that not all employers will listen to that argument and some will simply disagree and plow on ahead. Students searching for internships and recent graduates looking for entry level jobs need to be sure that their Facebook and other such profile pages are G rated if they want to maximize their employment opportunities.

Retailers often state that their location is a more important determinant of their likely success than any other factor. Now it appears that the same may be true for employers.

A recent survey of 1,000 Gen Y recent graduates by the Segmentation Company indicates that 65 percent prefer to "look for a job in the place that I would like to live" rather than "look for the best job I can find, the place where it is located [being] secondary." For those of us who are Gen X'ers and Baby Boomers, that may come as quite a surprise as our generations were far more likely to look for the best possible job and then use factors such as location as tie breakers.

For employers, this means that to successfully recruit college students searching for internships or recent graduates hunting for entry level jobs and other career opportunities, you need to target those who are most interested in working in your geographic area and then target within that group those who have the skills needed for your opportunity. In other words, it is becoming even more important than ever to really understand the needs and wants of your candidates. They have more choices than previous generations and employers can either wish that wasn't the case and perhaps even act as if it wasn't or they can modify their recruiting practices and actually succeed in recruiting and retaining their next generation of star employees.

Social networking utility Facebook appears to be on the verge of competing head-to-head with business networking site, LinkedIn. According to a report on CNN Money, Facebook has in the works a new feature that will provide its users with the ability to separate their work "friends" from their social ones.

If Facebook successfully pulls this one off, then LinkedIn and its ilk may become irrelevant. One of the key frustrations that I have with these networking sites is that there are so many of them. I receive multiple requests virtually every day to become someone's "friend" at some site that I've often never heard of. Some of them may be phishing attacks while most are probably legitimate. But who has time or the need to become a "friend" to everyone who asks you and to maintain an accurate profile at multiple sites? If Facebook will allow its users to create professional and social profiles, then it will take far less time to maintain your information on that site and there will be less of a reason to use the other sites.

CTN: The Energy NetworkI'm flying to Dallas tomorrow to tape a show for Corporate TeleLink Network (CTN), a premier business television network for the energy industry and a leading provider of natural gas and energy-related distance learning events since 1992. CTN delivers programming via:


  • Digital Satellites (Broadcasts)

  • Web Conferences

  • Webcasts

  • Audio Conferences

The show for which I will be the featured guest is targeted to energy industry leaders, managers, supervisors, and human resource associates. Recruiting: The Rules Have Changed! will air November 8th and discuss how there are new considerations for how companies recruit in today's marketplace. The energy industry, as is the case with many industries, is facing a mass exodus of Boomers over the next five years so it is imperative that employers prepare for the change now yet they must understand that what brought employees in 10 years ago may not entice Gen X'ers and Millennials (Gen Y'ers) to join the natural gas and other energy industries.

There is some dispute about how much of a demand there will be for new employees and whether the supply will be there to meet that demand. On the one hand, about 80 percent of global oil and gas companies anticipate that there will be a shortage of petroleum engineers through 2011, according to management consulting firm Oliver Wyman. The American Petroleum Institute concurs with this pessimistic view as it believes that energy companies in the United States will need 5,000 more engineers by 2010. Yet those who have been following the industry for decades remember that as recently as 1982, more than 860,000 people were employed in the industry yet by 1998 that number had fallen to about 350,000.

Virtually every organization that recruits college students for internships or recent graduates for entry level jobs and other career opportunities has the same problem: students either don't know what your organization does or they don't know what opportunities your organization offers. Either way, you've got a branding problem. Some tried and true methods of building brand on-campus are to recruit on-campus year in and year out, hosting information events in conjunction with your on-campus interviews, and creating and enhancing your long-term relationships with the staff and faculty.

Another great way of building brand that isn't so tried and true is to participate in career exploration programs through the college career service offices. At Kennesaw State University in Georgia, for example, the career service office brings in professionals from a variety of fields and industries to talk with students about their careers. The speakers typically aren't recruiters. Instead, they're recent graduates, line managers, and others who speak from first hand experience. So if your organization is struggling to recruit electrical engineers, you'd send in a recent graduate from your electrical engineering program or perhaps a manager in that department.

Each session typically focuses on a broad field such as "Career Conversations: So You Want to Work in Electrical Engineering" or "Career Conversations With Electrical Engineering Firms." Sometimes there is one employer guest and sometimes there is a panel. Each guest takes five to 10 minutes to describe their organization, the positions they offer, and what a typical day for the guest is like so the students can better understand what your firm does and what opportunities it has to offer. Branding. Then the students begin asking questions and there are typically many of them. The guests each have an opportunity to answer the questions and that further illuminates what their organizations do and what opportunities they have to offer. More branding.

At Kennesaw State, the career exploration events are typically attended by dozens of highly targeted students. An event with a Central Intelligence Agency employee was attended by approximately 80 students.

The use of social networking sites such as Facebook and MySpace for recruitment purposes falls into two main buckets: using them to include and exclude candidates from the hiring process.

Virtually all candidates are happy to be included. Use the sites like quasi-resume banks by searching for education, experience, and other relevant skills.

Candidates expect employers to use a non-password protectes site like MySpace more than they expect them to use Facebook, but I recommend extreme caution when using either and it is probably best just not to use either. There is a lot of bogus info on both sites, some of which is posted by the candidates themselves for kicks and giggles with their friends. Some is posted by third parties such as disgruntled ex-boyfriends. If you must use the info, at least afford the candidate an opportunity to explain should you find anything damaging. There may be a very good explanation that will prevent you from declining to hire a true star.

Mark PennPeter Clayton of Total Picture Radio just added a podcast with Mark Penn, CEO of the PR firm Burson-Marsteller. You might want to listen in if you care about what is happening to today's college students.

Some may know Mark as a top presidential campaign strategist to Senator Hillary Clinton while others may know him as a numbers wonk. Mark has been a key adviser to Bill Gates and Microsoft for the last six years and just wrote a new book entitled Microtrends - The Small Forces Behind Tomorrow's Big Changes. In the book, Mark states that the number of undergraduate math majors is 77 at Harvard and 38 at Yale. As scary as that is, that isn't what scares Mark the most about today's college students. His biggest fear is the rapidly increase number of drop-outs.