Deloitte Leverages Employee-Generated YouTube Films To Recruit Gen Y
Deloitte & Touche USA LLP recently launched the first-ever Deloitte Film Festival. The employee-generated content that flowed from Festival was designed to bolster the accounting and consulting firm's Gen Y recruiting activities and drive workforce engagement.
What made this effort different from some of those by other firms?
- All of Deloitte's personnel were encouraged to participate. Over 370 short films were submitted by teams of Deloitte personnel with each team being made up of one to seven individuals.
- The videos were first posted on an internal YouTube-like intranet site where they were viewed and ranked by fellow Deloitte employees.
- The best will be integrated into their campus recruiting programs.
- Deloitte planned to buy production equipment for 250 teams but ended up buying it for 350 teams. The equipment will be donated to non-profit organizations, including FilmAid International.
- Most importantly, each video offers a candid and unfiltered view of Deloitte's culture of inclusion, leading edge talent and innovative workplace. Did someone say, "transparency?"
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