Jennie-O Turkey Using Facebook to Recruit Interns
I've always believed that the most powerful retention tool that an employer has to offer are its other employees. We stay with our employer far longer if we enjoy those we work with. But to Gen Y, the other employees can also be a powerful recruiting tool. They want to know who they'll be working with because they've been raised to work effectively in teams. If their team members aren't up to snuff, their work product will suffer and they'll be unhappy and looking for a new gig.
Jennie-O Turkey apparently understands these needs of its Gen Y candidates so in addition to using Facebook as a recruitment tool, it is using its Facebook ads to highlight the faces of its interns. When you click on the photo of any of the employees, you're taken to an on-line photo album showing all 15 employees and from there you can click to their Facebook recruiting profile page. That page includes more photos, videos, company information, email links, etc. Nice soft sell.
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