We launched our second Facebook application late last week and we've already got about 225 installations. But that's not all that interesting. Want interesting? Read on.

Facebook applications allow third parties such as CollegeRecruiter.com to add features to Facebook so that its million of users can customize what they see and use when they go to Facebook. Think of them like computer programs that you download to your computer. Each person works differently so we each have our computers set up differently. Facebook recognized that desire for customization and a couple of months ago they created the applications section.

Our first application was essentially a (yawn!) job search engine. Practical but not exactly exciting. The second has a similar front end but features two improvements, one minor and the other major:

1. The first application requires you to enter the state in which you are looking for a job. The second application assumes that you're searching for a job in your state of residence. Nice improvement, but minor.
   
2. The first application required you to run a job search every time you wanted to check our database to see what is new. The second application automatically posts to your Facebook profile page a list of the 10 or so newest internships and entry level jobs based upon the keywords, job category, and state of residence that you enter. Nice improvement, and major.