I occasionally get asked by employers and consumer marketers how they get their opportunities, products or services mentioned in leading blogs? Simple. Pay for the placement. That's right. There are web sites that broker advertorial advertising in blogs. You submit the request to the web site, including what you want written about your opportunity, product, or service; how much you're willing to pay for the mention in the blog; and which blogs you want to appear in. Then the blog advertising broker contacts the blog owner and passes along the request. If the blog owner accepts the request, the blog owner receives the bulk of your payment and the blog advertising broker receives the rest as a commission.

If there's an idea, there's an Internet site for it.