I'm at the Kennedy Information conference in Las Vegas. As usual, they've done a great job with lining up a perfect facility, great and varied speakers, solid exhibitors, and a large number of primarily corporate recruiters who seem to be very happy with the value that they're receiving.

I spoke yesterday about how employers can and should use social networking sites such as MySpace, Facebook, and the Second Life virtual world. When I put up the slide showing how much larger MySpace's traffic is than even that of Careerbuilder and Monster and how the traffic to the social networking sites is growing fast while the traffic to Careerbuilder and Monster are sliding, you could see light bulbs going on. Recruiters who couldn't figure out why they should care about social networking sites suddenly understood. They can't recruit people who don't know they exist and if the recruiters rely exclusively on job boards such as Careerbuilder and Monster they're only able to demonstrate their existence to a small portion of job seekers and an ever smaller portion of job seekers. Employers who want to not only survive but thrive in this ever changing world must embrace social networking.