Guerrilla Marketing for Job Hunters
One of my favorite career authors is David Perry. He recently teamed up with Jay Conrad Levinson, author of the Guerrilla Marketing series (14 million book buyers can't be wrong) to write Guerrilla Marketing for Job Seekers: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job.
What makes Guerrilla Marketing for Job Hunters so great? It uses the unconventional guerrilla marketing approach while also covering topics such as how to:
- Use the Internet to research employers and search for jobs but also how to use it create your own Web site, blogs, and podcasts;
- Make over your resume to create a higher-powered value-based resume;
- Harness the full power of Google and business networking sites such as LinkedIn and ZoomInfo to find great opportunities in the hidden job market; and
- Brand yourself and sell your strengths in the resumes, letters, e-mails, etc. that you send to employers and in the interviews you have with them.
For those who learn well from stories, and I definitely fall into that group, Guerrilla Marketing for Job Hunters also includes real-life stories from job seekers who have used these methods successfully and expert tactics and strategies from over 100 recruiters.
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