Recruit the Student by Wooing the Parents
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In this day and age of helicopter parents, more and more organizations are understanding that in order to successfully recruit a college student as your next employee, you also need to woo the parents of that student. While many Gen X'ers and Baby Boomer recruiters and hiring managers cringe and even fight against the trend of increased parental involvement in the workplace, others are beginning to understand that they are not likely to win this battle and that it isn't a battle worth fighting. These employers are adopting the attitude that if you can't beat 'em, join 'em. |
Examples of employers which are wooing the parents in order to recruit the student are:
- U.S. Army - Who hasn't seen their commercials in which the kid tells the parent that they want to enlist, the parent expresses their concern, and the kid respectfully but forcefully explains how the Army will help them achieve their career goals?
- Merrill Lynch & Co. - Invites parents of some of its summer interns to visit the firm's offices so the parents can become more familiar and comfortable with the firm and the career options that it offers.
- Ernst & Young - Hands out to students packets of information which are designed to be read through by their parents.
- Vanguard Group Inc. - Sends letters to the parents of its Gen Y recruits and runs ads in the parent sections fo college web sites.
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