Branding and Relationship Building Pays
We've invested a lot of time and other resources over the past few years into building our brand and relationships with our clients. A good brand and strong relationships help our sales efforts when we contact employers to see how we can help them recruit college students for internships and recent graduates for entry level jobs and other career opportunities. Those efforts have been paying off well, but never as well as today.
This morning we had our second biggest sale ever. By mid-afternoon, that sale became our third largest ever because we had our biggest sale ever. As nice as it was to put a big smile on the faces of our CPA's and bankers, it was even better to listen to the excitement in the voices of these long-term clients because they knew that over the next year their large purchase are going to excellent investments. They'll receive quantity and quality. And when there are problems, they know that we stand behind our products so strongly that they will emerge from those problems better off than if there had been no problems at all.
Leave a comment