Best Practices for Using Targeted Emails and Cell Phone Text Messaging (SMS) as Recruiting Tools
Since the commercial birth of the Internet a decade ago, virtually all employers have confined themselves to on-line versions of traditional recruitment advertising vehicles. Rather than posting classified ads in newspapers, they post job openings. Rather than running display ads in magazines, they run banner ads. Both methods deliver a high quantity of responses but the quality tends to be quite low. Many third party recruiters and some corporate recruiters use resume searching because the quality tends to be quite high, but resume searching is so time consuming that the quantity tends to be too low. Two great solutions are targeted email and cell phone text messaging (SMS) campaigns as they combine the high quantity delivered by job postings with the high quality delivered by resume searching at a cost per hire that is comparable to both.
If your organization is considering using targeted email or cell phone text messaging campaigns as part of your recruitment process, then you'll want to participate in this interactive, humorous audio teleseminar that I'll be doing on Thursday, April 12th at 1pm ET / 10am PT with the folks at Kennedy Information.
In part because the college students and recent graduates who use CollegeRecruiter.com are more receptive to newer technologies, CollegeRecruiter.com is a recognized leader in the fields of targeted emails and cell phone text messaging with clients ranging from the military to intelligence agencies to restaurant chains to retailers to consulting companies.
In this session, you'll learn:
- The attitudes and trends toward email and text messaging;
- The rules of engagement and how to build and buy your own lists;
- How to execute the campaign and develop a relevant recruiting message;
- The importance of these steps and nuts-and-bolts methods for implementing them;
The many components that make up great targeted email and cell phone text messaging recruiting programs; and
- How you can get started building your own.
Want more information? Want to sign-up? Go to:
- How you can get started building your own.
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