You'll notice that they are spotlighting a couple of employers, profiling some candidates, showing some video, and highlighting the Jobster tagging feature. The job search engine takes you to Jobster.

Facebook is overwhelmingly used by college students so it shouldn't be terribly difficult for Jobster to show only internships and entry level jobs to those who are searching through Facebook. What will be more of a challenge down the line will be properly matching the interests of Facebook users as the demographics of those users evolves due to Facebook's push into the non-student segments of society. More and more users are not in school and some graduated years ago. I graduated 15 years ago, so if I were to use the search engine and see only internships and entry level jobs, I'd be turned off pretty quickly.

My guess is that Jobster is will aware of these challenges and has plans in place to deal with them. But it will be interesting to see how they deal with them and also whether Facebook pulls Jobster even more into the college space than it already is or if Jobster helps accelerate Facebook's continuing de-emphasis of the college space.