Best Practices for the Use of Targeted Cell Phone Campaigns for College Recruiting - Part IX of IX
This is the ninth entry in a nine part series on how corporate recruiters should use cell phone text messaging (SMS) as part of their college recruiting strategy. To read the entire series, either start with Part I or download our free recruiting white paper on the same topic.
Conclusion
Thanks to the increased popularity of text messaging, today’s promising high school and college students are more accessible than ever before; however, they are being bombarded by so many advertisers that to get them interested in what you have to offer, you must be creative and speak to their interests.
Text messaging is a fast, effective way to reach a greater number of students in a shorter amount of time than in previous years. It’s also a way for you to quickly determine which students are the most promising and to establish a relationship with them so that they have your organization foremost in their minds when they finally settle down to begin submitting applications and browsing employment search engines.
As a recruiter, you have a tough job ahead of you when it comes to attracting the best students for your organization, but if you follow some of the guidelines presented in this white paper, you will be well on your way to making the best possible use of text messaging and the Internet capabilities now being provided on cell phones.
Leave a comment