• School name
• School enrollment
• School location (state, county, city, postal/zip code)
• School religious affiliation
• Campus type (residential or commuter)
• Programs/majors offered
• Student profiles (race, gender, age, major, etc.)

As students begin their job/school search, it quickly becomes difficult for them to keep track of all the opportunities that exist for them and to which they’ve applied. They may send out hundreds of applications. The winners in this recruiting game are the organizations that stay in front of these students and keep their brand in front of them throughout the school year. Clearly, one SMS deployment is not enough to accomplish that goal. After you have established your first contact, check back with them in a way that they specify. Be sure your recruiting team has the tools to follow-up and communicate with students via phone, email, text messaging, instant messaging and snail mail correspondence. The key is learning how they want you to communicate with them and respecting that. This will also help reinforce how your everyday culture might easily fit into their hectic schedules as they decide to transition into your organization. Remember, students will do their own research on their own terms and timing. Be sure your Web site has all the information they need as they begin weighing the pros and cons of joining your organization.

Today’s college youth have very large extended networks. Social networking sites, instant messenger lists, blogs and other lists allow students to speak to dozens, even hundreds of their friends instantly. Utilize them to share opportunities you are offering to their friends. Encourage reposting of your opportunity, the forwarding of your text message, etc. Even if your initial prospect doesn’t feel there is a fit, he may know someone who is.